Performance Marketing Executive

1. Agency & Partner Management

• Work with media agencies on campaign setup, trafficking, optimization, and reporting.

• Review daily agency optimization recommendations and challenge actions where needed.

• Follow up with platform partners and agencies to resolve issues quickly.

2. Campaign Coordination & Governance

• Coordinate with media agencies to translate business priorities into campaign briefs, media plans, and execution timelines across key digital and e-commerce platforms.

• Review and validate agency campaign setups, targeting, budgets, tracking, and launch readiness against the approved plan before go-live.

• Monitor agency delivery, budget pacing, campaign performance, and SLA adherence; flag gaps and drive timely corrective actions.

3. Performance Optimization

• Analyze ROAS, CPA, CPC, CTR, CVR, AOV, and other key performance indicators.

• Run A/B testing on creatives, audiences, bidding, landing pages, and campaign mechanics.

• Identify scalable opportunities and support small pilots before broader rollout.

4. Data & Reporting

• Prepare daily, weekly, and monthly media performance updates.

• Convert campaign data into clear actions for optimization and budget allocation.

• Maintain performance trackers and support dashboard accuracy.

5. Cross-functional Collaboration

• Work with E-commerce, Brand, Content, Affiliate, and Livestream teams during campaigns and launches.

• Support integrated campaign planning for platform mega campaigns and product launches.

Yêu cầu công việc

• Bachelor's Degree in Marketing, Business, Economics, or related fields.

• 1-3 years of experience in performance marketing, digital media, or e-commerce marketing.

• Hands-on experience with TikTok Ads, Meta Ads, Google Ads, or marketplace ads is preferred.

• Strong Excel and analytical skills with ability to interpret campaign data.

• Good understanding of ROAS optimization, budget pacing, and conversion funnel metrics.

• Detail-oriented, fast learner, and comfortable working with agencies and multiple stakeholders.

• Experience in FMCG, beauty, personal care, or e-commerce is an advantage.

Quyền lợi

• Thưởng: Allowance Bonus
• Chăm sóc sức khoẻ: Healthcare Plan
• Đào tạo: Training
• Máy tính xách tay: Laptop
• Khác: Others