Content Planner

Key responsibilities

• Responsible for planning and executing monthly content across TikTok, Facebook, and Instagram, ensuring alignment with campaigns, key products, and business objectives.

• Develop clear content briefs for video, social media, livestream, and creator content with a defined structure including hook, message, format, CTA, and specific KPIs.

• Track trends, analyze competitors, and understand consumer insights to continuously optimize content angles.

• Proactively identify and develop scalable content formats that can expand reach, increase organic traffic, and effectively support the conversion funnel.

• Measure performance including views, CTR, CVR, and revenue; identify high-performing content and improve through testing.

• Coordinate with Production, Growth, Ecommerce, and KOL teams to ensure content is delivered according to the agreed direction and timeline.

Yêu cầu công việc

Experience & Background

• Minimum 2 years of experience in content planning, content strategy, or social media marketing.

• Experience in FMCG, beauty, skincare, or D2C eCommerce is preferred.

• Hands-on experience with at least 2 of the following channels: TikTok, Facebook, YouTube, or creator content.

• Experience in writing briefs for video content or creative production is a strong advantage.

• Candidates who have created content that directly contributed to revenue, such as livestreams, videos, creator content, or ads, are preferred.

Professional Skills

• Strong understanding of the content funnel and how content influences each stage, from awareness to conversion.

• Data-driven mindset, with the ability to read content performance metrics and translate insights into actions.

• Ability to write clear, structured briefs that provide creative direction while remaining aligned with KPI objectives.

• Quickly captures content trends across platforms, especially TikTok and short-form video.

• Proficient in Google Sheets / Excel or content calendar management tools.

• Proficiency in AI tools such as Chat GPT, Claude, and Copilot to support scriptwriting and ideation is an advantage.

• Able to read and understand specialized English materials and communicate in a corporate environment.

Traits & Attitude

• Systematic thinking, with the ability to prioritize and manage multiple channels and content streams in parallel.

• Proactive and self-driven; able to research, propose ideas, and follow up on results independently.

• Creative mindset with sufficient business acumen to connect content with revenue impact.

• Able to work effectively in a fast-paced environment with tight deadlines and frequent changes.

• Clear communicator, with the ability to present ideas and influence internal stakeholders.

Quyền lợi

• Thưởng: Allowance Bonus
• Chăm sóc sức khoẻ: Healthcare Plan
• Nghỉ phép có lương: Annual Leave
• Đào tạo: Training
• Máy tính xách tay: Laptop
• Khác: Others