Sales Assistant Manager GT - Ha Noi

A. Job Purpose

The Sales Assistant Manager is responsible for end-to-end business performance of the assigned territory, including sales growth, distribution expansion, and distributor management.

This role goes beyond execution to include business planning, performance steering, and capability development, ensuring sustainable growth aligned with company strategy. The incumbent acts as a mini business owner of the territory, driving both short-term results and long-term capability building.

B. Key Responsibilities

1. Business Management & Sales Performance

• Own and deliver monthly/quarterly/annual sales targets for the assigned territory.

• Develop area business plans, including volume, coverage, and channel development.

• Drive numeric & weighted distribution expansion across key categories.

• Monitor and optimize sales productivity metrics (EC, PC, LPPC, strike rate, etc.).

• Identify growth opportunities and deploy area-specific initiatives.

2. Strategic Planning & Execution Excellence

• Translate company commercial strategy into actionable territory plans.

• Lead execution of:

• Promotions & trade schemes

• New product launches (NPD)

• Visibility & in-store excellence programs

• Ensure high-quality execution standards at point of sale (POS).

• Anticipate risks and proactively implement contingency plans.

3. Distributor Management & Business Health

• Take full ownership of distributor performance and health:

• Sales, stock, inventory norms, and cash flow

• ROI and sustainability of distributor operations

• Build joint business plans (JBP) with distributors.

• Resolve structural issues (coverage gaps, logistics, credit risks).

• Ensure compliance with company policies and financial discipline.

4. Team Leadership & Capability Development

• Lead and manage a team of Sales Supervisors and Sales Representatives.

• Drive performance management cycle:

• Target setting

• Performance tracking

• Coaching & feedback

• Build a strong coaching culture through regular field visits.

• Identify and develop talent pipeline for future leadership roles.

• Foster high engagement, discipline, and winning mindset.

5. Data Analysis & Performance Steering

• Analyze sales data, market trends, and competitor activities.

• Generate actionable insights to:

• Improve sales performance

• Optimize route-to-market

• Enhance execution quality

• Lead business review meetings with team and distributors.

• Provide clear recommendations to senior management.

6. Cross-functional Collaboration

• Work closely with:

• Trade Marketing (program execution)

• Supply Chain (stock availability, delivery efficiency)

• Finance (credit control, ROI tracking)

• Ensure alignment and seamless execution across functions.

7. Governance, Compliance & Risk Management

• Ensure strict adherence to company policies and processes.

• Minimize risks related to:

• Trade spending

• Distributor operations

• Field execution integrity

• Support audits and enforce compliance culture within the team.

Yêu cầu công việc

- Education: Bachelor’s degree in Business, Marketing, or related field.

- Experience:

• 3–5 years in FMCG sales (General Trade preferred)

• Minimum 1–2 years in team leadership / supervisory role

• Proven track record in delivering sales growth

- Key Skills

• Advanced field coaching & team leadership

• Distributor & business management

• Sales planning and forecasting

• Data analysis (Excel, DMS/CRM systems)

• Negotiation and problem-solving

• Cross-functional collaboration

Quyền lợi

• Khác: Others