Digital Performance Marketing Manager

1. Digital Media Strategy & Planning

• Develop digital marketing strategies and media plans for project launches, sales phases, and brand campaigns.

• Define and track KPIs (CPL, CPA, CTR, ROAS) aligned to sales funnel objectives.

2. Campaign Execution & Optimization

• Manage paid media campaigns across Google (Search, Display, YouTube, Performance Max) and Meta (Facebook, Instagram).

• Oversee SEM and SEO efforts; continuously test and optimize for lead quality and cost efficiency.

3. Agency & Vendor Management

• Manage digital media, SEO/SEM, and content agencies - setting briefs, KPIs, and accountability.

• Evaluate agency proposals and performance to ensure optimal budget use and results.

4. International Market Insight

• Apply understanding of overseas buyer behavior to inform targeting and messaging for international investor/buyer segments.

• Work with sales and research teams to refine audience personas for cross-border campaigns.

5. Content & Cross-functional Collaboration

• Partner with content/creative teams to align ad creative and landing pages with performance goals and brand positioning.

• Work closely with sales teams to align digital lead generation with on-ground sales activity.

6. Reporting & Insights

• Prepare performance reports for senior management, translating data into clear recommendations.

• Benchmark performance against market trends and competitor activity.

Yêu cầu công việc

Experience

• 5+ years in digital/performance marketing, with strong track record in real estate campaigns.

• Hands-on experience running SEM, SEO, Google Ads, and Meta Ads.

• Proven agency management experience, optimizing cost and performance.

• Real estate agency background is a strong advantage.

• Understanding of international/overseas buyer market insight is a plus.

Skills & Competencies

• Strong strategic and analytical thinking, connecting media data to business outcomes.

• Solid understanding of the real estate sales funnel.

• Content sensibility is a plus.

• Fluent English (business-level); strong communication skills.

• Proficiency with Google Ads, Meta Ads Manager, Google Analytics, and SEO tools.

Education

• Bachelor's degree in Marketing, Business, Communications, or related field.

Quyền lợi

• Thưởng: Lương, thưởng theo chính sách Công ty.