CRM Team Lead

II. Mô tả công việc/ Job Description:

The CRM Team Lead is the strategic owner of SkyJoy’s Marketing Technology (MarTech)

stack. In this role, you act as the "MarTech Brain" behind the Growth and Marketing

department. Your mission is to build a robust data infrastructure, implement advanced

automation logic, and ensure data integrity across all platforms. You provide the high-octane

"data fuel" and automated "delivery systems" that enable the Growth and Marketing to

execute high-performing, full-funnel campaigns.

• MarTech Infrastructure & Ownership: Serve as the Product Owner and

administrator for the Marketing Automation Platform (e.g., Insider, Clevertap,

MoEngage).

• Data Integration: Collaborate with the Product, Tech & Data teams to ensure

seamless API integrations and real-time data flows between Vietjet, Banking partners,

and the SkyJoy CRM.

• Tool Optimization: Evaluate and implement new MarTech tools (CDP, Referral

engines, Gamification modules) to enhance the platform's capabilities.

• Data Enrichment & Advanced Segmentation:

o Unified Customer View: Build and maintain the "Golden Profile" for millions

of SkyJoy members by unifying behavioral, transactional, and demographic

data.

o Automated Segmentation: Develop sophisticated, real-time segments (RFM,

Propensity models) that the Growth and Marketing team can "plug and play"

into their acquisition and retention flows.

o Data Quality Governance: Ensure data hygiene and accuracy. You are

responsible for identifying and fixing data gaps that prevent personalized

marketing.

• Automation Logic & Redemption Strategy:

o Orchestration Logic: Establish the "rules of engagement," including Frequency

Capping and Channel Priority, to prevent over-communication and ensure a

premium user experience.

o Redemption Engine: Design the technical logic for the "Burn" (Redemption)

ecosystem—creating automated triggers that nudge users to spend SkyPoints

based on their specific interests.

o Personalization Frameworks: Build dynamic content templates and

recommendation logic that allow the Growth team to deliver "Segment-of-

One" experiences at scale.

• Measurement & Experimentation Infrastructure:

o A/B Testing Framework: Design the technical environment for rigorous testing

(Control groups, Multi-variate testing) to measure the incremental lift of CRM

activities.

o LTV Analytics: Work with BI teams to build automated dashboards tracking

Lifetime Value (LTV), Churn Risk, and Point Velocity.

• Other tasks assigned by the Head of Growth and Marketing.

Educa

Yêu cầu công việc

Education & Work Experience

• BA/BS/Marketing degree (in lieu of degree, five years of relevant work experience)

• Experience: from 5 years of experience in CRM, MarTech, or Marketing Operations, preferably within Fintech, E-commerce, FMCG or Travel sectors. Proven track record of managing complex CRM platforms at scale (millions of users).

• Expert-level proficiency in Marketing Automation tools (Insider, Clevertap, or MoEngage).

• Strong understanding of Data Structures, APIs, and App Event tracking.

• Ability to use SQL for data extraction and BI tools (Tableau/PowerBI) for analysis is a major plus.

• Analytical Mindset: You enjoy solving "data puzzles" and building systems that run automatically.

• Technical Proficiency: Hands-on experience with Marketing Automation platforms (e.g., Insider, MoEngage, Clevertap) and App Analytics tools (AppsFlyer, GA4).

• Culture Fit: Proactive, creative, and capable of designing "low-cost, high-impact" experiments to achieve rapid scale in a dynamic environment.

Skills & Personal Attributes

• Detail-oriented with the ability to manage projects from inception through execution

• Excellent communication skills, both verbal and written

• Comfortable with data, analytics, CRM and loyalty programs coupled with creativity and a passion for branding

• A hunger to learn and ability to flourish in a dynamic, high-growth, entrepreneurial environment

• Entrepreneurial, self-starter with hands-on approach

Quyền lợi

• Thưởng: Competitive salary package (Base salary and performance bonuses). Probation period salary is 100% of the official salary.
• Chăm sóc sức khoẻ: Comprehensive health and accident insurance.
• Nghỉ phép có lương: 15 days of annual leave.
• Máy tính xách tay: Provision of work equipment (Macbook/Laptop, mouse, monitor, etc.).
• Phiếu giảm giá: SkyPoint bonus