Growth UA Marketing Specialist | Game Industry

About the Role
We are looking for a Growth UA Marketing Specialist to drive user acquisition and sustainable growth for our games and digital products. You will be responsible for planning, executing, and optimizing paid marketing campaigns across multiple channels while maximizing ROAS and LTV.
If you are passionate about data-driven marketing, performance optimization, and scaling products globally, we'd love to hear from you.

Key Responsibilities
 

• Plan, launch, and optimize User Acquisition (UA) campaigns across multiple advertising platforms.
• Manage advertising budgets to maximize ROAS, CPI, CPA, and LTV.
• Analyze campaign performance and identify growth opportunities.
• Conduct A/B testing on creatives, landing pages, audiences, and campaign structures.
• Collaborate with Creative, Product, Data, and Game teams to improve conversion and retention.
• Monitor market trends and competitor acquisition strategies.
• Develop user segmentation and targeting strategies.
• Prepare performance reports and actionable insights for stakeholders.
• Scale successful campaigns while maintaining profitability.

Yêu cầu ứng viên

- 3 to 5+ years of experience in Performance Marketing or User Acquisition.
- Experience managing paid campaigns on one or more platforms:

• Meta Ads (Facebook & Instagram)
• Google Ads (UAC/App Campaigns)
• TikTok Ads
• Apple Search Ads
• Unity Ads
• AppLovin
• Mintegral
• IronSource
• Moloco

- Strong analytical skills and experience with marketing KPIs:

• CPI
• CPA
• CAC
• ROAS
• ARPU
• LTV
• Retention

- Experience using analytics tools such as:

• Google Analytics 4
• Firebase
• AppsFlyer
• Adjust
• Singular
• Mixpanel
• Amplitude

- Proficient in Excel/Google Sheets for data analysis.
- Good English communication skills.

Preferred Qualifications

• Experience in Mobile Gaming, Casual Games, Hyper Casual, Mid-core, or RPG games.
• Experience with Web3, Crypto, or GameFi products.
• Knowledge of SKAdNetwork, ATT, and mobile attribution.
• SQL or basic data analysis skills.
• Experience working with AI tools for ad creative generation and optimization.

Preferred Candidate Profile
We're looking for someone who:

• Thinks analytically and makes data-driven decisions.
• Has hands-on experience scaling paid acquisition campaigns.
• Is comfortable managing large advertising budgets.
• Continuously experiments with new growth strategies.
• Stays up to date with the latest advertising platform updates and industry trends.

Quyền lợi được hưởng

• Competitive salary with performance-based bonuses.
• Opportunity to work on global game and app products.
• Dynamic, fast-growing international environment.
• Professional development and training support.
• Modern office at Vinhomes Green Bay, Hà Nội.
• Team-building activities and attractive employee benefits.

Workplace: Tòa G1, Vinhomes Green Bay, phường Yên Hòa, Hà Nội, Việt Nam.