Digital Performance Marketing Specialist

POSITION OVERVIEW

Run Google, Meta, YouTube, and regional ad platforms with AI as your creative engine. You will work directly with global customers from our HCMC office. You are not "a marketer with AI assistance" - you are an AI-powered Growth operator who owns the full funnel: from creative generation, to media buying, to landing page build, to conversion optimization. You will deliver the output of an entire performance marketing team, by yourself, every day.

KEY RESPONSIBILITIES:

Creative Production at Scale

• Generate ad copy, static images, and video creatives at scale using AI tools (Claude, Gemini, VibeX, among others)

• Design and execute systematic A/B testing across creatives, audiences, and placements

• Build creative iteration loops where winning concepts are scaled and losers are killed fast

Paid Media Management

• Plan, launch, and optimize campaigns across Google Ads, Meta Ads, YouTube, TikTok, and regional ad platforms (KR / JP / CN where applicable)

• Own and continuously improve CAC, ROAS, CPA, and LTV-payback metrics

• Allocate budgets across channels based on real-time performance data

• Manage attribution, pixel/tag implementation, and conversion tracking integrity

Landing Pages & CRO

• Build landing pages and product detail pages directly using VibeX (no developer dependency)

• Run continuous conversion rate optimization: heatmaps, session replays, hypothesis testing

• Coordinate page-level experiments with ad-level experiments for true full-funnel optimization

Analytics & Reporting

• Set up and maintain GA4, Meta Pixel, Google Tag Manager, and server-side tracking

• Build dashboards (Looker Studio, GA4, or custom via VibeX) for weekly performance reviews

• Translate data into actionable next steps, not just reports

AI Workflow Innovation

• Continuously discover and integrate new AI tools and workflows into your daily operations

• Document and share repeatable AI-powered playbooks with the global team

• Provide product feedback to the VibeX team based on real campaign use cases

MUST-HAVE RE

Yêu cầu công việc

MUST-HAVE REQUIREMENTS:

Experience

• Proven hands-on track record in digital performance marketing - you have planned, launched, and optimized campaigns with real budget

• Real accountability for results (not just supporting/assisting roles)

• Demonstrated ability to improve CAC and ROAS on campaigns you personally owned

Technical Skills

• Proficient with GA4, Meta Ads Manager, Google Ads (campaign setup, optimization, troubleshooting)

• Comfortable reading conversion data, building funnel analyses, and identifying drop-off points

• Solid understanding of attribution models, pixel/tag setup, and tracking integrity

AI Capability (Critical)

• Daily, hands-on user of AI tools for content, creative, analytics, and workflow automation

• Able to demonstrate at least one real piece of marketing work produced primarily with AI

• Strong prompt engineering instinct - you know how to get AI to deliver real output, not just drafts

• AI capability is our #1 hiring criterion - more important than years of experience

Language

• English required (business level) - able to write ad copy, build reports, and communicate campaign performance to global stakeholders

• Japanese or Chinese proficiency is an advantage

Mindset

• Self-disciplined with a strong sense of ownership and responsibility

• Driven by impact: energized by improving metrics and scaling what works

• Fast iteration: bias toward shipping, measuring, and learning over planning

• Pioneer mindset: thrive in early-stage environments where you co-build the growth engine with the team

NICE TO HAVE:

Bonus Qualifications

• Experience marketing SaaS, dev tools, or AI products

• Familiarity with vibe coding / no-code platforms (VibeX, v0, Lovable, Bolt, etc.)

• Prior startup experience or solo project where you ran growth end-to-end

• Experience with KR / JP / CN regional ad platforms (Naver, Kakao, Yahoo Japan, Baidu, etc.)

• Background in CRO, growth hacking, or community-led growth

COMPENSATION & BENEFITS

Salary: Attractive salary, negotiable based on AI capability and proven track record.

Annual Leave

• Annual leave per Vietnamese Labor Law

• 2 additional company holidays (Mid-Autumn Festival, Christmas)

• 90-minute monthly menstrual leave for female employees

Bonuses

• 13th-month salary

• Performance bonus

• Holiday bonus

• Birthday bonus

Insurance & Health

• Full Social, Health, and Unemployment Insurance (SHUI) per Vietnamese Law

• Premium annual health check-up

Allowances

• Lunch allowance

• Monthly team activity allowance

• Sports and bonding activity sponsorship budget

Team & Culture

• Premium retreats at 5-star destinations (company trip, outings)

• Regular happy hour events

• Monthly employee birthday celebrations

AI Stack

• Claude Max and Gemini provided via company account

• Real, daily experience working with agentic AI - career capital you cannot get elsewhere

• Early access to TalkX (our AI assistant messenger launching soon)

• Global exposure: collaborate with teams in Korea, USA, and Vietnam

HIRING PROCESS

• Step 1 - Application Review: We review your application and get back to you promptly. Please submit your CV and all materials in English

• Step 2 - Pre-Interview: Upon shortlisting, you receive 100X credit on VibeX free plan when sign up and two assignments to complete, submit before the interview. All assignments must be completed in English. This is not just a test - it's your chance to experience what working at GotoX actually feels like.

• Step 3 - Interview: The interview will be conducted in English. We will discuss your assignment, your AI workflow, and real cases you have owned.

• Step 4 - Decision: We will communicate the outcome after the interview.

HOW TO APPLY:

What to Submit:

1. Your résumé in English (PDF preferred)

2. One thing you have built with AI - content, automation, design, campaign, community project, anything that shows how you actually use AI in real work

Important Note:

AI capability is the #1 hiring criterion. What you have built with AI matters more than your résumé. Show us the work - that's what counts.

Quyền lợi

• Thưởng: 13th-month salary
  Performance bonus
  Holiday bonus
  Birthday bonus
• Chăm sóc sức khoẻ: Full Social, Health, and Unemployment Insurance (SHUI) per Vietnamese Law
  Premium annual health check-up
• Nghỉ phép có lương: Annual leave per Vietnamese Labor Law
  2 additional company holidays (Mid-Autumn Festival, Christmas)
  90-minute monthly menstrual leave for female employees
• Hoạt động nhóm: Premium retreats at 5-star destinations (company trip, outings)
  Regular happy hour events
  Monthly employee birthday celebrations
• Khác: Attractive salary, negotiable based on AI capability and proven track record. Lunch allowance Monthly team activity allowance Sports and bonding activity sponsorship budget Claude Max and Gemini provided via company account