Channel Marketing Executive (Off-Trade & Br)

1. JOB IDENTIFICATION

Job Title: Channel Marketing Executive (Off-Trade & BR)

Department: Trade Marketing

Direct Supervisor: Trade Marketing Manager (Off-Trade & BR)

Work Location: Ho Chi Minh

2. JOB SUMMARY

At the heart of this role is played in driving channel development, category management, and digitalized trade solutions execution. Key responsibilities include synchronizing consumer strategies with channel strategies, accelerating at home consumption demand, implementing visual merchandising, and supporting the brand’s growth in the traditional off-trade market.

3. KEY ACCOUNTABILITIES

1. Channel activation/ Animation & Visibility:

• Translate channel strategy, commercial plans, and allocated budgets into impactful brand activations and category demand creation at the outlet level, leveraging audience and channel insights.

• Develop and implement channel development strategies and category management initiatives across visibility, trade programs, and channel activations to drive brand and category growth at the point of purchase.

• Provide clear, actionable guidance to Brand Representatives (BRs) to ensure effective execution of trade marketing initiatives, grounded in strong industry knowledge.

• Monitor and evaluate the quality of BR-led activations and promotional activities, offering feedback for continuous improvement and execution excellence.

• Design and execute trade programs aimed at accelerating home consumption.

• Collaborate closely with the Sales team and Regional Trade Marketing to ensure seamless execution and tracking of trade activities.

• Support the rollout and execution of digitally enabled direct-to-consumer programs (e.g., Scandi loyalty program) through the BR network.

• Champion the implementation of digital trade solutions to enhance engagement and efficiency.

• Drive Point-of-Sale (POS) effectiveness and ensure strong return on investment (ROI) for all trade marketing expenditures.

2. Category Management

• Source and analyze category insights and information to provide key accounts well developed category management consultation to include range optimization, visibility and display guidance.

3. Business Information & Intelligence:

• Contribute to lead business environment watch, distribution channels and customer trends monitoring, customers / consumer insights from the field to ensure PRVN offer's continuous alignment with market needs.

• Collect, consolidate, and analyze performance data and field insights gathered by Brand Representatives (BRs) to assess the effectiveness of trade marketing programs and consumer advocacy initiatives.

4. Budgeting & Control:

• Formulate operational plan for Channel Marketing with key activities and detailed budgets for the annual Budget Plan. Track and control budgets specifically for the Off-Trade team and Brand Representative (BR) team, ensuring alignment with strategic guidelines and trade A&P efficiency without overspending by channel/ by region.

• Lead budget spending tracking, contracts & payments follow up.

5. JOB REQU

Yêu cầu công việc

5. JOB REQUIREMENTS

Education & Experience

• Bachelors/ Master's degree in marketing, or equivalent.

• At least 5 years in Trade Marketing, Sales, Marketing at the equivalent position.

• Experience of work in Category management experience with major traditional off trade.

• Experience in manage team with at least 4 team members.

• Creative thinking, open-minded and enthusiasm in the beverage industry.

Functional & Leadership Competencies

• Proficiency in English, both written and verbal.

• Strong computer literacy, with advanced skills in Microsoft Excel (including PivotTables and Power Query).

• Solid experience in data analysis and visualization using Power BI.

Functional & Leadership Competencies.

• Understanding of the concept of Sales and MKT in alcoholic business or related field.

• Excellent and effective communication, presentation, problem solving, interpersonal and analytical skills.

• Detail, data-oriented, proactive mindset.

• Love to socialize, teamwork.

Business Understanding:

• Comprehensive understanding of consumer behavior, customer and category management.

• Comprehensive understanding of route to market and traditional trade channel operation.

Quyền lợi

• Thưởng: Competitive Salary Package
• Chăm sóc sức khoẻ: Premium Health Insurance for employee and family member
• Nghỉ phép có lương: Dynamic and Fast Growing Company