Field Marketing Supervisor – Western On-Trade (Wot)

1. JOB IDENTIFICATION

Job Title: Field Marketing Supervisor – Western On-Trade (WOT)

Department: Trade Marketing

Direct Supervisor: Trade Marketing Manager (On-Trade & South)

Work Location: Ho Chi Minh

2. JOB SUMMARY

The Field Marketing Supervisor – WOT is the on-ground owner of flawless brand execution across the Western On-Trade universe (Cocktail Bar, Hotel Lounge, International Restaurant) in Ho Chi Minh City and the South region. This role lives in the market: visiting every outlet, ensuring every activation detail is executed with perfection, and building a real-time intelligence loop that feeds channel planning with actionable insights from the field.

The role is fully execution-focused – translating approved activation plans into perfect in-outlet reality, acting as the eyes and ears of the brand at every WOT touchpoint, and working shoulder-to-shoulder with CDPs (Sales) as one unified team to drive brand growth in the channel.

3. KEY ACCOUNTABILITIES

3.1 WOT In-Outlet Execution Excellence

• Execute approved WOT activation plans at every single outlet with zero compromise on standard – right activity, right timing, right quality, every time.

• Own the end-to-end deployment of all WOT activations: POSM placement, brand visibility standards, bartender engagement programs, cocktail menu features, and brand education – ensuring every element reflects the brand identity perfectly at each outlet.

• Conduct structured daily/weekly outlet visits across the full WOT universe – no outlet is skipped; every visit is documented with photos, observations, and action items to close gaps immediately.

• Verify and maintain POSM compliance, brand block, pricing display, and activation materials at each and every WOT outlet; escalate and resolve any non-compliance within 24 hours.

• Champion brand perfection obsessively – track every detail of every brand at every outlet, from serve standards and menu presence to bartender knowledge and in-outlet ambience alignment.

• Maintain a live outlet execution tracker covering all WOT accounts – planned vs. actual deployment, compliance score, open issues, and resolution timeline – updated after every visit.

3.2 Outlet Insight Collection & Channel Intelligence

• Systematically collect insights from each and every WOT outlet during every visit: consumer behavior, competitor activity, operator feedback, bartender sentiment, brand performance, and emerging trends – nothing is too small to capture.

• Compile a structured weekly WOT Insight Report aggregating findings across all visited outlets – covering execution gaps, competitive moves, consumer trends, and operator needs – and submit to Channel Planning for integration into activation development.

• Map and segment all WOT outlets by performance tier, engagement level, and growth potential – providing Channel Planning with a granular, outlet-level view of the market to inform targeting, investment prioritization, and new program development.

• Identify and escalate market trends, white-space opportunities, and competitive threats observed in the field in real time – ensuring Channel Planning always has fresh, ground-level intelligence to develop relevant growth programs for the WOT channel.

• Build and nurture strong relationships with outlet owners, managers, and bartenders at every WOT account – making our brands the preferred partner and ensuring privileged access to outlet data and forward planning.

3.3 CDP (Sales) Partnership & One-Team Execution

• Work closely and daily with each and every CDP (Sales) as a true partner and supporter – sharing outlet visit plans, aligning on account priorities, co-solving execution challenges, and celebrating wins together as one team.

• Conduct regular joint outlet visits with CDPs – aligning on execution standards, supporting CDP conversations with outlet owners/managers, and ensuring brand and sales objectives are achieved in harmony at each account.

• Track CDP performance and outlet coverage together – maintain a shared view of each account’s execution status, sell-out trends, and activation compliance; proactively surface risks and co-create solutions before they impact results.

• Equip CDPs with clear, outlet-level execution guides, brand standards, and activation mechanics – so they can confidently represent our brands in every sales conversation and drive the right outlet behaviors.

• Participate in CDP team meetings and weekly sales reviews – contributing field execution updates, outlet insights, and brand performance data to strengthen the overall sales and marketing alignment.

3.4 Brand Detail Perfection & Execution Tracking

• Track every brand execution detail at every WOT outlet with a zero-tolerance standard for imperfection: brand block, serve ritual, cocktail menu listing, POSM condition, staff knowledge, and product availability – all captured, scored, and acted upon outlet by outlet.

• Maintain an outlet-level brand scorecard for the entire WOT universe – updated after every visit, tracking execution scores per brand per outlet, and driving continuous improvement to achieve and sustain perfect execution across all accounts.

• Immediately identify, escalate, and resolve any brand execution failure at any outlet – whether a POSM issue, a listing drop, a serve standard deviation, or a competitor encroachment – ensuring no problem persists beyond the next outlet visit.

3.5 Reporting & Performance Visibility

• Deliver a Weekly WOT Execution Report covering outlet visit summary, compliance scores by brand, issues raised and resolved, CDP collaboration highlights, and insight snapshot – shared with Channel Planning and direct Manager every week.

• Produce a Monthly WOT Channel Performance Snapshot: outlet-level brand execution scores, sell-out performance by account, activation deployment status, competitive intelligence summary, and recommended actions for Channel Planning to incorporate into the next planning cycle.

• Contribute the WOT field execution and insight chapter to Quarterly Business Reviews – presenting outlet-by-outlet brand health, execution trends, CDP partnership outcomes, and concrete growth opportunities for the channel.

4. JOB REQUIREMENTS

Education & Experience

Yêu cầu công việc

4. JOB REQUIREMENTS

Education & Experience

• Bachelor’s degree in Marketing, Business Administration, or related field.

• Minimum 3–5 years in Trade Marketing execution, field sales, or brand activation – FMCG, spirits, beer, or beverage industries strongly preferred.

• Deep hands-on WOT field experience: cocktail bars, hotel lounges, and international restaurants in HCMC is essential – proven comfort operating in upscale, high-expectation On-Trade environments.

• Proven track record of delivering perfect in-outlet brand execution, building strong outlet and bartender relationships, and translating field observations into actionable channel insights.

• Experience working alongside a Sales/CDP team in a multinational or premium FMCG company is strongly preferred.

Technical & Functional Skills

• Deep WOT channel knowledge: outlet profiles, premium consumer occasions, bartender and operator dynamics, and competitive landscape across Cocktail Bars, Hotel Lounges, and International Restaurants.

• Execution planning and tracking: ability to translate activation plans into detailed outlet-level action plans, manage field visit schedules, and maintain live compliance and insight trackers.

• Insight collection and reporting skills: structured observation, field note discipline, ability to synthesize qualitative outlet data into clear, actionable reports for Channel Planning.

• Basic proficiency in Excel and reporting tools to maintain outlet trackers, compliance dashboards, and weekly/monthly performance reports.

• Fluent Vietnamese; business-proficient English (written and spoken) to communicate with international outlet stakeholders and report to management.

Behavioural Competencies

• Field-First Execution Mindset: Lives in the market – the default mode is being at outlets, not at a desk. Driven by a personal obsession to make every brand look and perform perfectly at every single WOT account, every single day.

• Insatiable Market Curiosity: Genuinely fascinated by WOT culture – cocktail trends, bartender craft, premium dining, and hotel lounge dynamics. Treats every outlet visit as an opportunity to learn something new and bring it back to the team.

• Relentless Accountability: Takes full personal ownership of every outlet’s brand execution standard – spots problems before they become issues, acts immediately, and never leaves an outlet worse than they found it.

• One-Team Spirit with CDPs: Treats every CDP as a genuine partner, not a separate function – shares information freely, supports their goals in the outlet, celebrates their wins, and steps in without being asked whenever a CDP needs execution support.

• Detail-Oriented Communicator: Captures and reports field observations with precision and structure – translates what is seen in outlets into clear, specific, and useful intelligence that Channel Planning can immediately act on to grow the WOT channel.

Quyền lợi

• Thưởng: Competitive Salary Package
• Chăm sóc sức khoẻ: Premium Health Insurance for employee and family member
• Nghỉ phép có lương: Dynamic and Fast Growing Company