Category Manager - Private Label Non Food

ACTIVITIES

Function: Category management
- Develop winning strategy of the category in private label assortment, sales, and margin and achieve budgeted goals.
- Take a responsibility on full life cycle of the private label products in responsible category from sourcing till exit the product from the shelf.
- Market analysis : Dive deep into data and understand customer trend & demands. After then define right product specifications (Product, Flavor, Pack size, Color, Ingredient and - - Design) to develop as a private label following customer demand of the market.

Set sourcing strategy and develop a product accordingly.
- Set a sourcing strategy of the product & category such as price positioning, margin, contract condition, and promotion plan etc.,
- Identify potential suppliers who are proven based on CRV quality assurance process.
- Conduct strong negotiation with the supplier and finalize supplier selection.
- Lead panel & laboratory test and factory audit by collaborating with QA Dept.
- Manage every single product development step to be on track.

Merchandising
- Manage supplier contract, control pricing, supply chain, stock, and store implementation.
- Close communication with the other commercial department to set a commercial activities regularly in timely manner.

Communication
- Collaborate with every internal & external stakeholder and manager the responsible category.
- Build up strong supplier relationships by obtaining alignment and developing and delivering on mutually established goals.
- Identify customer communication to introduce our own brand to the market.

Negotiation : Negotiation with local & global supplier for making right pricing as well as optimize profitability.

Design and Marketing : Coordinate with Private Label Marketing and Design team to align on design of the developed product.
 

Yêu cầu ứng viên

• 5–8 years of experience in Category Management / Buying / Private Label development (Non-Food: Home, Kitchenware, Decoration, Batteries, etc.)
• Strong experience in end-to-end product lifecycle management (from sourcing to in-store execution)
• Proven ability to develop private label assortment aligned with customer insights, trends, and margin targets
• Solid experience in supplier sourcing, evaluation, and negotiation (local & international)
• Strong commercial mindset with hands-on experience in pricing, margin optimization, and promotion planning
• Experience working with cross-functional teams (QA, Supply Chain, Marketing, Design, Stores)
• Ability to analyze market data, customer behavior, and translate into product specifications
• Familiar with product development process (specs, packaging, design, compliance, testing)
• Strong stakeholder management and communication skills
• Fluent English; experience working with international suppliers is a plus.

Quyền lợi được hưởng

• Attractive salary package with performance-based bonuses aligned to your impact
• Meal allowance (daily meal support) to support your working routine
• Comprehensive healthcare & social insurance, plus premium health insurance (AEON / extended coverage) for added protection
• Annual health check and well-being programs
• Access to structured training & career development within a leading retail group
• A dynamic, fast-paced, and collaborative environment with strong ownership culture
• Exclusive employee discounts across our retail ecosystem
• 15 days annual leave plus public holidays, ensuring work-life balance
• Regular company events, team building, and engagement activities.