Campaign Optimization Specialist

About the Role

We are looking for a data-driven and execution-focused Campaign Optimization Specialist to manage and optimize promotional campaigns on our platform. This role plays a key part in driving user growth, improving conversion, and maximizing business performance through well-planned and executed campaigns.

Key Responsibilities

Campaign Planning & Execution

• Plan, execute and optimize daily promotional campaigns (Flash Sales, vouchers, discount programs).

• Lead key campaigns during special occasions (thematic campaigns, spikes, mega campaigns, holidays) to drive user demand.

• Define campaign mechanics including eligibility, benefits, and placement strategies.

Cross-functional Coordination

• Collaborate with internal teams (Business, Marketing, Product, Design) to deliver campaigns end-to-end.

• Coordinate with merchants/partners to onboard and optimize campaign participation and performance.

• Work with relevant stakeholders to set up:

- Vouchers & promotions

- In-app banners & collections

- Push notifications

- Pricing & deals configuration

Inventory & Display Optimization

• Manage and allocate in-app inventory (banner slots, collections…) aligned with GMV and business goals.

• Ensure optimal visibility of promotions to maximize traffic and conversion rate.

Performance Tracking & Optimization

• Monitor campaign performance (traffic, conversion, GMV, ROI).

• Analyze results and continuously optimize campaign mechanics and display.

• Provide actionable insights and recommendations to improve campaign effectiveness.

Creative & Content Coordination

• Support campaign visuals or collaborate with the Design team to ensure assets are:

- Engaging

- On-brand

- Conversion-driven

Yêu cầu công việc

Requirements

• Bachelor’s degree in Business, Marketing, E-commerce, or related fields.

• Minimum 1–3 years of experience in Campaign, Trade Marketing, or E-commerce Operations.

• Experience working with promotional campaigns, vouchers, pricing, or marketplace platforms.

• Excellent communication and cross-functional collaboration skills.

• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

Nice to Have

• Experience in E-commerce, Food Delivery, or Super App platforms.

• Strong analytical mindset with the ability to work with data and metrics is a plus

• Familiarity with data tools (Excel, BI tools, SQL is a plus).

• Growth mindset with strong business acumen.

Quyền lợi

• Chăm sóc sức khoẻ: BHYT BHXH
• Đào tạo: Đào tạo kỷ năng mềm và kỷ năng chuyên môn