Tuyển dụng Brand Manager (High-End Furniture) tại Hồ Chí Minh

OVERVIEW
The Brand Manager is responsible for translating the company’s brand direction into commercially relevant marketing, communication, and market-facing initiatives.
The role bridges Brand, Marketing, and Commercial functions, ensuring that campaigns, content, partnerships, product launches, and customer-facing activities strengthen both long-term brand equity and measurable business performance.
The Brand Manager acts as the guardian of brand consistency while maintaining a strong feedback loop with Sales, Account Management, markets, dealers, and clients to ensure that brand initiatives remain relevant, effective, and commercially aligned.
KEY RESPONSIBILITIES
1. BRAND STRATEGY & GOVERNANCE
- Maintain and implement brand guidelines across communication, commercial, and customer-facing touchpoints.
- Ensure consistent brand identity and positioning across markets and channels.
- Adapt global brand direction to local market requirements while maintaining overall brand integrity.
- Translate brand strategy into clear priorities for campaigns, communication, partnerships, and market execution.
2. INTEGRATED MARKETING & CAMPAIGNS
- Develop and manage integrated marketing initiatives supporting product launches, commercial campaigns, brand activations, trade shows, events, and market initiatives.
- Build campaign plans aligned with commercial priorities, product availability, and target markets.
- Coordinate internal and external teams to ensure timely and consistent execution.
3. CREATIVE & CONTENT LEADERSHIP
- Lead and coordinate the Marketing and Creative teams to ensure quality and consistency of brand outputs.
- Develop content direction and priorities across digital, social media, editorial, print, and sales/trade materials.
- Guide production of campaign assets, photography, communication materials, and other brand collateral.
- Work with external creative agencies, photographers, stylists, PR partners, and collaborators where required.
4. COMMERCIAL & MARKET ALIGNMENT
- Work closely with Sales and Account Management to understand client feedback, dealer and distributor requirements, market opportunities, commercial challenges, and customer response to products and campaigns.
- Translate market insights into improvements in campaigns, product positioning, sales tools, content priorities, and customer experience.
- Ensure Sales and Account teams are supported with relevant brand and commercial materials.
- Contribute to product and launch readiness from a market positioning and communication perspective.
5. DIGITAL BRAND & CHANNEL MANAGEMENT
- Ensure consistency of the brand experience across website, social media, email, e-commerce, and other digital customer touchpoints.
- Define content and communication priorities across digital channels.
- Work closely with Growth / Lead Generation functions on campaign distribution, audience development, lead-generation initiatives, tracking, and performance insights.
- Use digital performance data to improve brand communication and customer engagement.
6. PARTNERSHIPS, MEDIA & TRADE
- Identify and manage relevant brand partnerships, collaborations, and industry relationships.
- Support media and PR initiatives to strengthen brand visibility and positioning.
- Coordinate joint marketing initiatives with dealers, partners, collaborators, and external stakeholders.
- Support trade shows and international market activations from planning through execution.
7. BUDGET, PERFORMANCE & REPORTING
- Manage the approved brand and marketing budget, ensuring appropriate allocation across campaigns, projects, and channels.
- Monitor campaign and marketing effectiveness against agreed objectives.
- Report on brand performance, campaign effectiveness, engagement, qualified inquiries, market response, and commercial contribution where measurable.28

Yêu cầu công việc

- Proven experience in brand management, marketing, or a related field.
- Experience in furniture, design, interiors, lifestyle, or premium consumer brands is preferred.
- Strong understanding of brand positioning, integrated marketing, content, and commercial communication.
- Strong leadership and team coordination skills.
- Excellent communication and stakeholder management abilities.
- Commercial awareness and ability to interpret market and customer feedback.
- Strong project management and organizational skills.
- Comfortable working across creative, commercial, and operational functions.
- Strategic mindset combined with hands-on execution capability.

Quyền lợi

• Khác: 13-month salary, Performance Bonus, Annual Leave, etc.