Social Commerce Manager - Go Global (US Market)

US Market and Consumer Intelligence:

• Lead research on US consumers, category dynamics, competitors, channels, pricing, promotions, search behavior, reviews, social trends, and emerging demand signals.

• Develop actionable consumer segments, personas, jobs-to-be-done, purchase journeys, and category opportunity maps.

• Build and maintain reusable US category playbooks, benchmarks, and market-intelligence resources for priority verticals.

Market-Entry Strategy:

• Assess category attractiveness and product–market fit, including differentiation, claims, packaging, price architecture, regulatory considerations, and channel suitability.

• Define target consumers, positioning, value proposition, product priorities, launch assumptions, and measurable growth hypotheses for each client.

• Recommend localization requirements for product, packaging, content, communication, promotion, and customer experience.

Growth Planning and Experimentation:

• Develop integrated growth plans covering affiliate recruitment, creator seeding, user-generated content, paid media, marketplace activation, and promotional calendars.

• Design test-and-learn roadmaps with clear hypotheses, success metrics, budgets, and scale/stop/iterate decision rules.

• Analyze performance across conversion, customer-acquisition cost, media efficiency, affiliate productivity, and contribution economics; convert findings into actions.

Client and Cross-Functional Advisory:

• Serve as the voice of the US consumer in client proposals, launch decisions, business reviews, and portfolio investment discussions.

• Collaborate closely with Brand Account Management, Platform Partnership, Operations, creative partners, and external US-based consultants.

• Present concise, commercially grounded recommendations to clients and senior leadership.

Yêu cầu công việc

• Bachelor’s degree in Marketing, Consumer Research, Business, Economics, Statistics, or a related field; a postgraduate degree is an advantage.

• 6–10 years of experience in consumer insights, strategic planning, brand strategy, category strategy, or growth strategy.

• Atleast 3 years proven track record of success with brand growth in US market in beauty care, lifestyle or F&B.

• Demonstrated ability to combine qualitative research with marketplace, media, search, social-listening, and commercial performance data.

• Practical knowledge of Amazon, TikTok Shop, Shopify/DTC, affiliate marketing, creator ecosystems, and US digital media.

• Strong understanding of CAC, LTV, conversion, ROAS/MER, contribution margin, and experimentation principles.

• Excellent written and spoken English; Vietnamese capability is preferred for effective collaboration with local teams and clients.

Quyền lợi

• Thưởng: Tet, performance bonus
• Chăm sóc sức khoẻ: Premium Health Insurance
• Nghỉ phép có lương: 15 Annual Leave + 3 Sick Leave
• Máy tính xách tay: Laptop provided
• Khác: Salary: Negotiable Phone allowances Full salary in probation Work from home: 1 day/week Full insurance package