SEO Specialist

Technical SEO

• Own Google Search Console: monitor index coverage, diagnose and resolve indexing/noindex issues, manage sitemaps, submit and track priority URLs.
• Implement and maintain structured data (JSON-LD schema: Article, Organization, Author, FAQ, Breadcrumb).
• Run periodic site audits; track Core Web Vitals and coordinate fixes with the development team.
• Monitor site health after Google algorithm updates and propose responses.

On-page & Content SEO

• Build keyword research and topical maps for the crypto/Web3 content roadmap; write SEO briefs for writers.
• Optimize and refresh existing articles: titles, headings, internal linking, content structure, and freshness signals.
• Strengthen E-E-A-T: author pages and author identity, an editorial-standards page, sourcing and citation practices, and publisher trust signals.
• Write or co-write SEO-driven articles when needed (comparisons, explainers, data-driven pieces).

Off-page SEO

• Execute link building: outreach to relevant crypto/Web3 publications, partnerships, guest contributions, and digital PR.
• Monitor the backlink profile; identify and disavow toxic links; ensure full compliance with Google's spam policies (no PBNs, no link schemes, no expired-domain tactics).

Measurement & Reporting

• Deliver monthly SEO reports from GSC and GA4: organic traffic, impressions/CTR, indexed pages, ranking movements, and referring domains.
• Track competitors among leading crypto media; propose data-backed improvements.

Yêu cầu ứng viên

Mandatory

• At least 3 years of hands-on SEO experience
• Proficiency with Google Search Console, GA4, and Ahrefs or SEMrush.
• Experience with a website crawling/audit tool (Screaming Frog or equivalent).
• Good written English (our platform publishes in English).
• Working knowledge of crypto/blockchain fundamentals (DeFi, tokens, Layer-2) — enough to judge whether content is accurate.
• Understanding of E-E-A-T, YMYL content requirements, and Google's spam policies.
• Analytical thinking; comfortable making decisions from data rather than intuition.
• Ability to work independently and coordinate effectively with writers and developers.
• Have your own laptop for work.

Preferred (Bonus)

• SEO experience with Web3, blockchain, fintech, or other YMYL niches.
• Hands-on schema/structured data implementation; basic HTML or familiarity with Next.js/Vercel sites.
• Experience optimizing for global (English-language) markets.

Quyền lợi được hưởng

• Salary: 15,000,000 – 20,000,000 VND (negotiable based on experience).
• 1-month probation at 85% salary; lunch and parking allowances after signing the labor contract.
• Holiday and Tet bonuses, performance-based bonuses, and achievement awards.
• A modern, dynamic, and progressive working environment, with software tools and resources provided to support your work.
• Participation in international Web3 events (KBW, TOKEN2049, ETHGlobal, etc.).
• Empowerment to propose and execute organic growth initiatives end-to-end.
• Work directly with top-tier KOLs, projects, and global teams.
• Professional development training, including business and soft skills.
• Full statutory benefits and company welfare policies.