Senior Strategic Initiatives & Project Manager (Live-Commerce)

The mission

Turn strategic ideas into executed, measurable initiatives that accelerate Creator Commerce expansion. Team scale (> 30 ppl)

What you’ll do

Business strategy and planning:

- Develop and execute strategies to grow the social commerce project across platforms such as TikTok Shop, Shopee-Live…. ect

- Propose and implement platform-specific initiatives to drive follower growth, revenue growth, and conversion rates.

- Master platform logic, user insights, and market and platform direction to ensure the strategy remains relevant and effective.

-Based on knowledge and market changes, continuously refine and optimize the project strategy.

Performance management

- Collaborate with cross-functional teams to plan and operate livestream campaigns and short-form content initiatives.

- Manage and optimize social commerce campaigns to drive revenue, traffic, and conversion, ensuring strong platform performance.

- Coordinate the setup and delivery of sales campaigns, including (sample) product management, product invitations, seller deals, platform/ seller/ MCN vouchers, and commission sharing structures.

Assortment strategy & optimization

- Analyzing sales data and customer trends, aligning assortments with financial and strategic goals

- Determine which products and brands and their variations to introduce, maintain, or discontinue to create a balanced assortment.

PnL/Resources monitoring

- Generate regular reports with insights and recommendations to improve future campaigns.

- Coordinate with cross-functional teams to implement improvements based on results.

- Oversee campaign budgets, monitor cost-efficiency, and manage resources to ensure high return on investment (ROI) and ensure revenue.

Leadership & Human Management

- Lead and develop team members.

- Resolve team issues and coordinate with other teams.

- Maintain team morale and a collaborative work environment.

Yêu cầu công việc

Experience: 8+ years in PMO/Project Management/supply chain management/Consulting or fast-moving startup teams; proven track record delivering cross-functional projects. (8+ years working experience, Marketing/ FMCG / F&B/ Digital Agency / Platform is plus)

Management skills: Strong at planning, prioritization, and problem-solving; comfortable turning ambiguity into a clear plan and drives execution hands-on with attention to detail.

People & comms: Strong facilitation, negotiation, and relationship-building with both internal teams and external partners.

Data & tools: Confident with Google Sheets/Excel (pivot, lookup, simple modeling).

Domain fit (nice to have): Entertainment & New Media, Creator Commerce/Economy, Digital Marketing.

Languages: Vietnamese (fluent); English (working proficiency).

Personal traits

Can-do attitude: Positive, action-oriented, and willing to jump in to get things done (hands-on).

Proactive: Thrives in ambiguity and creates clarity from chaos.

Accountable: Owns outcomes, not just tasks.

Clear communicator: Keeps teams aligned through changes and challenges.

Adaptive: Solves problems quickly and adjusts as priorities evolve.

Calm under pressure: Stays focused and composed when things get messy.<ins>

Quyền lợi

• Thưởng: Annual Leave/ phép năm Public Holidays/ nghỉ lễ Outing Leave/ nghỉ outing Birthday Leave/ nghỉ sinh nhật Birthday Bonus/ thưởng sinh nhật Holiday Bonus/ thưởng lễ Regular Health Check-up/ KSK định kỳ Learning & Development/ Học tập & phát triển