Senior Sales Director - FMCG

Job Purpose
Lead and drive the company's nationwide sales organization to achieve sustainable revenue growth, profitability, and market expansion. The role is responsible for developing commercial strategies, strengthening the distribution network, leading high-performing sales teams, and ensuring the achievement of overall business objectives.
Key Responsibilities
1. Commercial Strategy & Business Planning
• Develop and execute the company's nationwide sales strategy in alignment with business objectives.
• Build annual sales plans, budgets, and revenue forecasts to maximize business performance.
• Identify market opportunities, customer trends, and competitive insights to drive sustainable growth.
2. Sales Leadership & Operations
• Lead and oversee nationwide sales operations to ensure sales targets, market share, and profitability are achieved.
• Monitor sales performance, analyze business results, and implement improvement initiatives.
• Drive effective sales execution across all regions and channels.
3. Distribution Network Development
• Develop and optimize the nationwide distributor network and route-to-market strategy.
• Strengthen partnerships with distributors and key customers to maximize business opportunities.
• Identify opportunities to expand market coverage and improve distribution efficiency.
4. Team Management & Capability Development
• Build, lead, coach, and develop a high-performing nationwide sales organization.
• Establish succession planning and leadership development programs.
• Foster a performance-driven culture through clear KPIs, coaching, recognition, and performance management.
5. Financial & Budget Management
• Manage sales budgets and commercial investments effectively.
• Ensure efficient allocation of trade spending while maximizing ROI and profitability.
• Take ownership of sales revenue, gross profit, and business performance.
6. Cross-functional Collaboration
• Partner closely with Marketing, Supply Chain, Finance, and other functions to ensure successful execution of business strategies.
• Participate in new business initiatives, product launches, and strategic expansion projects.
7. Leadership Responsibilities
• Provide strategic recommendations to the CEO and Group Board regarding business growth and commercial direction.
• Perform other responsibilities assigned by the CEO and Group Management.
Education
• Bachelor's Degre

Yêu cầu công việc

Education
• Bachelor's Degree or above in Business Administration, Economics, Marketing, Commerce, or related disciplines.
• MBA is an advantage.
Experience
• At least 10-15 years of sales experience in FMCG, including extensive experience leading nationwide sales operations.
• Proven experience managing large-scale distributor networks and nationwide sales organizations.
• Strong track record of delivering sustainable revenue and profit growth.
• Experience managing sales budgets, commercial investments, and P&L is preferred.
Knowledge & Skills
• Strong understanding of FMCG sales, distribution, and channel management.
• Good knowledge of marketing, commercial planning, financial management, and supply chain.
• Excellent leadership, coaching, and organizational development capabilities.
• Strong strategic thinking, analytical, and problem-solving skills.
• Excellent negotiation, communication, and stakeholder management skills.
• Ability to work under pressure in a fast-paced business environment.
• Good command of English.

Quyền lợi

• Thưởng: Performance-based bonus. Holiday and Tet bonuses according to company policy.
• Chăm sóc sức khoẻ: Full social insurance contribution based on gross salary. Annual health check-up.
• Hoạt động nhóm: Company trip and employee engagement activities.
• Khác: Competitive salary package (Negotiable). Telephone, travel, and business allowances. Other benefits in accordance with company regulations.