Senior - Onsite Growth Digital Marketing

I. GENERAL INFORMATION

Job Title: Senior - Onsite Growth Digital Marketing

Department: E-Commerce

Direct Reports: Head of E-Commerce

II. FBO (What are the primary functional business objectives for this position?)

a. Key Responsibilities:

- What are the 5 - 7 Responsibilities for this position?

- What are the most frequent and most important essential work activities, teams, and outcomes they are responsible for?

1. Onsite Marketing Strategy & Execution:

- Develop and implement onsite growth strategies to increase user engagement and sales.

- Optimize banners, landing pages, product pages, and onsite search experiences.

- Align onsite promotions with overall marketing and business goals.

Monitor and analyze user behavior to identify optimization opportunities.

- Conduct A/B testing on key website elements (CTAs, layouts, messaging) to improve performance.

- Optimize checkout flow and user journeys to reduce friction and improve conversions.

2. Paid Campaign Strategy & Execution

- Plan, set up, and optimize campaigns across Meta (Facebook/Instagram), TikTok, Google Search & Display, YouTube, and emerging channels.

- Define campaign objectives, target audiences, and ad creatives based on funnel stages (awareness, consideration, conversion).

- Manage media budgets daily, weekly, and monthly to achieve KPIs (CAC, ROAS, CTR, CVR).

3. Personalization & User Experience (UX) Enhancement:

- Implement AI-driven recommendations and personalized content to enhance user engagement.

- Utilize customer segmentation and behavioral data to deliver dynamic onsite experiences.

- Work with design and tech teams to ensure a seamless and visually appealing user experience.

4. Data-Driven Performance Optimization:

- Track and report key performance metrics (CTR, bounce, conversion, etc.).

- Use analytics tools (Google Analytics, Hotjar, heatmaps) to gain insights into user interactions.

- Provide actionable recommendations to improve onsite marketing performance.

5. Cross-functional Collaboration:

- Coordinate with Paid Media, SEO, CRM, and Product teams to ensure an integrated marketing approach.

- Work with developers to implement onsite marketing tools and enhancements.

- Align onsite initiatives with email, social media, and paid advertising campaigns.

b. KPIs:

What are the 3 5 Key Performance Indicators will this position be measured against?

- GMV Contribution of Onsite Channel

+ Score 1 80% or Less - Fails to meet expectations

+ Score 2 80% ~ 89% - Meets some, but not all expectations

+ Score 3 90 ~ 99% - Meets expectations

+ Score 4 100 ~ 109% Exceeds expectations

+ Score 5 120% and Higher - Outstanding

- Conversion Rate

- ROAs

c. Interdepartmental communication

- What are the primary people contacts in this job? Marketing team, Finance team

- With whom? Marketing Manager; Chief Accountant.

- What purpose? Scale up Owner E-commerce channels

- How Often? Daily/weekly/monthly/quarterly

Yêu cầu công việc

Qualifications:

What skills, expertise, or behavioral traits are needed to succeed in this position?

- Strong understanding of website analytics, A/B testing, and customer journey optimization.

- Familiarity with personalization tools (e.g., Dynamic Yield, Insider) and CMS platforms.

- Basic knowledge of HTML/CSS and experience working with website development teams.

- Excellent problem-solving skills, attention to detail, and data-driven mindset.

Required experience & education:

What is the education or work experience needed to qualify for this position?

- Bachelor’s degree in Marketing, Business, or a related field.

- 5+ years of experience in onsite marketing, CRO, or digital growth roles.

BENEFITS

What is the salary range?

Depending on her capability (700USD - 1,000USD)

Is there a bonus or incentive plan and its structure?

- Monthly Bonus

- A package of benefits for employees working at M.O.I Cosmetics

- Premium discount when buying M.O.I Cosmetics or DA Skincare products

- Diverse courses on skills, self-improvement, and expertise

- Opportunity to work with top stars and the most extensive media channels in Vietnam

- Young, dynamic, and modern working environment

- Regularly organize training activities, picnics, and team building.

Quyền lợi

• Thưởng: Monthly Bonus.
• Đào tạo: Diverse courses on skills, self-improvement, and expertise
• Hoạt động nhóm: Regularly organize training activities, picnics, and team building
• Phiếu giảm giá: Premium discount when buying M.O.I Cosmetics or DA Skincare products
• Khác: Opportunity to work with top stars and the most extensive media channels in Vietnam.