Senior Onsite & S-Com Growth Executive

I. GENERAL INFORMATION

Job Title: Senior - Onsite Growth Digital Marketing

Department: E-Commerce

Direct Reports: Head of E-Commerce

II. FBO (What are the primary functional business objectives for this position?)

a. Key Responsibilities:

- What are the 5 - 7 Responsibilities for this position?

- What are the most frequent and most important essential work activities, teams, and outcomes they are responsible for?

1. S-com Channel Growth & Execution (Social Commerce – 40%)

- Develop and execute growth strategies for social commerce channels — TikTok Shop, Shopee Live, and Facebook/Zalo social selling — including storefront, listing, and campaign management (flash sales, vouchers, bundle deals).

- Plan and run livestream commerce sessions: content scripting, host/KOC coordination, scheduling, and GMV target setting.

2. Onsite Growth Strategy & Execution (Onsite – 30%)

- Develop and implement onsite growth strategies — banners, landing pages, product pages, onsite search, checkout flow, and personalization/UX — to increase engagement, conversion, and sales on MOI's owned e-commerce site.

- Run A/B testing and leverage AI-driven recommendations and customer segmentation to continuously optimize the onsite experience.

- Track onsite performance metrics (CTR, bounce rate, conversion rate) using tools like Google Analytics and Hotjar, and turn insights into actionable improvements

3. Data-Driven Performance Optimization (15%)

- Monitor and report key performance metrics across both channels (GMV, conversion rate, ROAS, average order value, livestream engagement).

- Provide data-driven recommendations to optimize Onsite and S-com campaigns and drive sustained channel growth.

4. Cross-functional Collaboration (15%)

- Coordinate with Paid Media, SEO, CRM, Content/Influencer, and Product teams to ensure an integrated marketing approach across Onsite and S-com channels.

- Work with developers on onsite marketing tools, and with the Content/Influencer team to source creative assets for S-com campaigns.

- Align Onsite and S-com initiatives with email, social media, and paid advertising campaigns.

b. KPIs:

What are the 3 5 Key Performance Indicators will this position be measured against?

- GMV Contribution – S-com Channel (TikTok Shop, Shopee Live, livestream)

- GMV Contribution of Onsite Channel

- Conversion Rate (Onsite & S-com)

- ROAS

c. Interdepartmental communication

- Primary contacts: Marketing team, Content/Influencer team, Finance team

- With whom: Marketing Manager; Content/Influencer Lead; Chief Accountant

- Purpose: Scale up MOI's Owned E-commerce and Social Commerce channels

- How often: Daily / weekly / monthly / quarterly

Yêu cầu công việc

Qualifications:

What skills, expertise, or behavioral traits are needed to succeed in this position?

- Strong understanding of website analytics, A/B testing, and customer journey optimization.

- Familiarity with personalization tools (e.g., Dynamic Yield, Insider) and CMS platforms.

- Basic knowledge of HTML/CSS and experience working with website development teams.

- Excellent problem-solving skills, attention to detail, and data-driven mindset.

Required experience & education:

What is the education or work experience needed to qualify for this position?

- Bachelor’s degree in Marketing, Business, or a related field.

- 3-5+ years of experience in onsite marketing, CRO, or digital growth roles.

BENEFITS

What is the salary range?

Depending on her capability (700USD - 1,000USD)

Is there a bonus or incentive plan and its structure?

- Monthly Bonus

- A package of benefits for employees working at M.O.I Cosmetics

- Premium discount when buying M.O.I Cosmetics or DA Skincare products

- Diverse courses on skills, self-improvement, and expertise

- Opportunity to work with top stars and the most extensive media channels in Vietnam

- Young, dynamic, and modern working environment

- Regularly organize training activities, picnics, and team building.

Quyền lợi

• Thưởng: Monthly Bonus.
• Đào tạo: Diverse courses on skills, self-improvement, and expertise
• Hoạt động nhóm: Regularly organize training activities, picnics, and team building
• Phiếu giảm giá: Premium discount when buying M.O.I Cosmetics or DA Skincare products
• Khác: Opportunity to work with top stars and the most extensive media channels in Vietnam.