Brand Creative Lead (Art)

I. GENERAL INFORMATION

Job Title: Brand Creative Lead (ART)

Department: Marketing

Direct Reports: Brand Manager

II. FBO (What are the primary functional business objectives for this position?)

a. Key Responsibilities:

- What are the 5 - 7 Responsibilities for this position?

- What are the most frequent and most important essential work activities, teams, and outcomes they are responsible for?

1. Creative Direction & Brand Visual Leadership

- Lead and define the overall artistic direction and brand imagery.

- Develop and evolve MOI’s Creative Direction, including tone & mood, visual language, and imagery style across different brand phases.

- Ensure visual consistency across all touchpoints: packaging, campaigns, social media, e-commerce, POSM, livestreams, and KOL/visual collaborations.

- Position the brand with a premium yet approachable image, aligned with the Vietnamese market.

2. Creative Leadership for Campaigns & Product Launches

- Lead creative concepts for: New product launches, Branding & sales campaigns, Seasonal / festive campaigns

- Collaborate closely with Brand & Marketing teams to translate: Business strategy → Creative ideas → Visual execution

- Be involved throughout the entire process: Concept → Moodboard → Key Visual → Production supervision

3. Creative Team Management & Development

- Lead and manage the Creative team: Designers, Video/Visual team, and Creative Executives (both in-house & outsourced).

- Review, provide feedback, and continuously elevate the quality of design, visuals, and video outputs.

- Establish clear and efficient creative workflows, ensuring timelines are met.

- Inspire and guide the team in terms of aesthetic direction and brand thinking.

4. Creative Quality Control

- Take full ownership of the overall creative output quality of MOI’s brand visuals.

- Ensure all creative deliverables meet three key criteria:

- Visually appealing – On-brand – Commercially effective

- Maintain strict control over the use of imagery, color, layout, and typography in accordance with brand guidelines.

5. Trend Awareness & Market Adaptation

- Stay updated on trends in art, beauty, fashion, and lifestyle both locally and globally.

- Develop a deep understanding of Vietnamese female consumers, including their behaviors and aesthetic preferences across segments.

- Apply trends effectively while maintaining the core brand DNA.

b. KPIs:

What are the 3 5 Key Performance Indicators will this position be measured against?

- Creative Approval Rate: >= 85% approve max 2 round

- On-time Delivery Rate: >=90% complete deadline

- Brand Consistency Score: ⅘

- Creative assets: ≥ 100% benchmark

- Team Productivity Index: ≥ 15–20%

c. Interdepartmental communication

What are the primary people contacts in this job? With whom? What purpose? How Often?

- CEO report directory - update work process - daily

- Sales, Finance, HR Cooperate to planning or build-up events, training, solving the guest issues

Qualifi

Yêu cầu công việc

Qualifications:

What skills, expertise, or behavioral traits are needed to succeed in this position?

- Strong aesthetic sense with a refined, modern taste that aligns with the Vietnamese market.

- Proven ability to lead teams, provide clear feedback, and inspire others.

- Strong communication skills with the ability to collaborate closely across Marketing, Product, and E-commerce teams.

- Proactive, highly responsible, and able to perform well under pressure with multiple projects and tight deadlines.

Required experience & education:

What is the education or work experience needed to qualify for this position?

- Minimum 3–5 years of experience in Creative, Art Direction, or Brand Design.

- Experience working with beauty, cosmetics, fashion, or lifestyle brands is a strong advantage.

- Strong brand-driven mindset — not only focused on aesthetics but also understanding brand strategy.

- Proven ability to develop and execute long-term creative direction.

BENEFITS

What is the salary range?

Negotiation depends on her capability

Is there a bonus or incentive plan and its structure?

- Package of benefits for employees working at M.O.I Cosmetics;

- Premium discount when M.O.I Cosmetics;

- Diverse courses on skills, self-improvement, and expertise;

- Opportunity to work with top stars and biggest media channels in Vietnam;

- Young, dynamic and modern working environment;

- Regularly organize training activities, picnics, team building.