Senior Marketing Executive - XMen For Boss

MAIN ACCOUNTABILITIES

1. Integrated Marketing & Business Acumen:

• Develop and implement integrated business and brand plans aligned with company priorities.

• Translate consumer insights and market data into actionable strategies that unlock growth opportunities.

• Lead development and deployment of integrated communication campaigns across all touchpoints (TV, digital, social, consumers promotion and trade channels).

• Ensure brand consistency and a seamless consumer experience across all platforms.

• Track KPIs and campaign effectiveness, using data-driven insights to optimize performance and propose recommendation action plans.

• Monitor internal sales & relevant data to evaluate and define potential issues/opportunities to unlock business ambitions.

2. Innovation & Product Launch:

• Manage end-to-end innovation projects from ideation generation to launch deployment.

• Partner closely with R&D and Supply Chain to ensure timely readiness and flawless market activation.

3. Operation Management:

• Manage operational tasks to facilitate marketing activities i.e budget management, company systems, listing new products, etc.

• Coordinate with sales, trade, R&D, supply chain, finance, and external agencies to deliver projects seamlessly.

• Lead, plan, execute & monitor projects apart from the assigned brands/campaigns.

Yêu cầu công việc

• Minimum 1-year experience in Marketing & Communication field. Experience with male-driven brands is a plus.

• High interest to explore key trends shaping premium male grooming category.

• Strong brand fundamentals and familiarity with business & brand metrics to extract implications and insights.

• Develop thought-process and structural thinking in projects related to planning & concepts.

• Strong capability in project management and campaign deployment OTIF.

• Good influencing skills to manage and work well with cross-functions and external stake-holders.

• Ability to work and analyze numbers/data to get relevant insights and propose actions to improve campaigns & brands performances.

• Good articulation & communication skill in both Vietnamese & English

Quyền lợi

• Khác: Basic Salary Social Insurance Annual Leave Healthcare Laptop provided Others