Senior Campaign Marketing

Our client, a global publisher and developer of mobile games and apps, is seeking a qualified candidate to join their firm IMC Planning: 

• Propose targets and develop and implement IMC plans/campaigns (including product launches) aligned with business priorities, brand and customer needs; work with product, KOLs, and community teams to deliver results. 
• IMC Execution: Manage execution of IMC mix including content marketing (website, copywriting, art direction, video production, influencer activities); optimize and repurpose content across social media channels Campaign Management: Drive product/campaign awareness and engagement; manage brand media channels; ensure campaigns are on time and within budget. 
• Marketing Analytics: Use analytics to set up targets, measure campaign success, improve brand awareness, and apply learnings to future campaigns. 
• Partnership Management: Build and maintain relationships with third-party partners supporting marketing and publishing

Yêu cầu ứng viên

Requirements: Passion about the game industry is a must. 

• Bachelor's degree from a reputable university or equivalent practical experience.
• Experience: Minimum 4 years experience and proven records in end-to-end IMC Marketing Gaming Passion: Demonstrated ability to play and thoroughly understand the gameplay mechanics of a midcore/hardcore game Project Management & Stakeholder Management:
• Proven excellence in managing complex projects, including critical paths, risk logs, and asset QA; strong ability to align and collaborate with cross-functional stakeholders across Product, Creative, and Legal teams. 
• Creative Vision & Execution: Demonstrated ability to independently originate communication/action concepts with clear end-states, build work-back plans, and lead cross-functional teams to successful delivery. 
• Marketing & Brand Metrics: Strong understanding of communications, marketing, and brand performance metrics (e.g., reach, SOV, ER, CTR, CVR, revenue/ROAS, brand health) Problem-Solving: Highly logical and analytical thinker with a curious mindset, constantly exploring and applying industry best practices. 
• Deliver results in high-pressure environment: Proven ability to manage tasks in an organized manner and consistently deliver results under pressure. 
• Communication: Strong verbal and written communication/presentation/negotiation skills
• Language: Equivalent 6.5 IETLTS in English Data Proficiency: Comfortable working with data, including funnel math, lift tests, and interpreting basic dashboards to inform decisions, is a nice-to-have thing

Quyền lợi được hưởng

• Impactful & Challenging Work: Join a dynamic environment where your contributions can shape the gaming experiences of millions.
• Opportunities for Growth: Embark on a journey of personal and professional development across various business tracks.
• Vibrant Culture: Connect with like-minded individuals in a lively and inclusive workplace, where we work hard and play hard.
• Autonomy: Take charge of your projects and make your mark on the gaming industry.
• Competitive Package: Enjoy competitive salaries, modern facilities, office perks, and medical benefits.