Regional Sales Manager (HCMC) - FMCG

Purpose of the role:

Responsible for driving sales growth in the assigned region by developing the General Trade (GT) channel, managing distributors, and leading the regional sales team to achieve business objectives.

Key Responsibilities:

• Develop and execute regional sales plans to achieve sales targets and business growth.

• Manage and develop distributor performance to ensure effective sales execution and market expansion.

• Expand GT distribution, improve outlet coverage, and strengthen market penetration.

• Lead, coach, and develop the regional sales team to drive high performance.

• Monitor sales KPIs, analyze business performance, and implement improvement plans.

• Ensure excellent in-market execution, product availability, and promotional effectiveness.

• Monitor market trends, competitor activities, and customer insights to identify business opportunities.

• Manage regional sales budgets and ensure compliance with company policies.

• Collaborate with Marketing, Trade Marketing, Supply Chain, Finance, and other internal teams to achieve business objectives.

Yêu cầu công việc

• Bachelor's degree in Business, Marketing, Economics, or a related field.

• 5-6 years of FMCG sales experience with strong GT and distributor management.

• At least 3 years in a sales management or regional leadership role.

• Strong knowledge of GT channel operations and distributor management.

• Proven experience in leading sales teams.

• Strong leadership, negotiation, analytical, and communication skills.

• Good English skills.

• Proficient in analyzing GT KPIs (sell-in, sell-out, coverage, OOS, productivity).

• Results-driven, able to work independently, and willing to travel frequently.

Quyền lợi

• Thưởng: Performance bonus Career development