Product Marketing - Refrigerator

We are looking for a dynamic and experienced Head of Go-to-Market (GTM) to lead and execute our national retail and channel strategies in the Consumer Electronics (CE) industry. Reporting directly to the President of LG Vietnam, this role is responsible for crafting and implementing both offline and online GTM strategies to drive market share, optimize channel performance, and ensure successful product launches.

Responsibilities

1. Product Management & Strategy

• Manage product roadmap and product lineup in alignment with overall business strategy and objectives.

• Support Product Director in planning and executing new product introduction (NPI) activities, including launch timelines, pricing strategy, positioning, marketing mix, and sales targets.

• Coordinate with cross-functional teams to ensure smooth product launch execution and market readiness.

• Monitor product life cycle and recommend improvement plans based on market performance and customer feedback.

2. Sales & Business Performance Management

• Set, monitor, and analyze sales KPIs, including sales volume, profitability, and market performance.

• Prepare Monthly Business Review (MBR) reports and conduct detailed business performance analysis.

• Support sales teams by providing product knowledge, product training, and market insights.

• Conduct product presentations and demonstrations for internal teams, distributors, and customers when required.

3. Marketing & Market Intelligence

• Develop and execute product marketing plans and support marketing campaigns/events for assigned product categories.

• Manage and develop product marketing materials across online and offline channels.

• Conduct market research and competitor analysis through market visits, GFK data, and other research tools.

• Prepare regular product and price mapping reports with recommendations and countermeasures to enhance competitiveness.

4. PSI & Inventory Management

• Manage PSI (Production, Sales, Inventory) planning to align production and sales forecasts.

• Monitor inventory levels and coordinate with related teams to maintain optimal stock management.

5. Communication & Coordination

• Ensure effective communication and coordination between Headquarters and local Vietnam teams.

• Work closely with Sales, Marketing, Supply Chain, and other related departments to achieve business objectives.

• Perform other tasks assigned by the Product Director.

Yêu cầu công việc

• Bachelor’s degree in Business Administration, Marketing, Economics, Technology, or related fields.

• Minimum 3 years of experience in Product Marketing, Product Management, or related functions.

• Experience in Home Appliances, Air Conditioner, Air Purifier, or Consumer Electronics industries is preferred.

• Strong analytical skills with the ability to interpret market data and business performance metrics.

• Advanced proficiency in Microsoft Excel and PowerPoint.

• Excellent communication, presentation, and interpersonal skills.

• Good command of Business English, both spoken and written.

• Proactive, detail-oriented, and adaptable in a dynamic working environment.

• Strong sense of ownership, accountability, teamwork, and willingness to learn.

• Willingness to travel for business purposes when required.

Quyền lợi

• Thưởng: Performance bonus