Product Marketing Manager (Bioderma Brand)

ROLE PURPOSE

The Product Manager (PM) is the end-to-end owner of Bioderma’s product portfolio strategy and brand positioning across all franchises, ensuring strong scientific credibility, clear brand and product structure, and long-term category growth.

In the new organization structure, the PM focuses on what the brand stands for and what the portfolio delivers: product strategy, portfolio...

Yêu cầu công việc

KEY DELIVERABLES

• Brand positioning framework and portfolio strategy

• Annual brand and campaign roadmap

• Product launch strategy and toolkits

• Franchise growth strategy

• Pricing and pack architecture guidelines

• Consumer insight and competitive analysis reports

• Strategic alignment documents for OPM and channel teams

DECISION RIGHTS & OWNERSHIP

• Owns brand positioning, product strategy, and campaign architecture.

• Final decision on portfolio priorities, NPD roadmap, and product claims.

• Accountable for...