Head of E-Commerce

Purpose of the role:

The Head of E-Commerce is responsible for shaping and executing the company's online commercial strategy to accelerate sustainable business growth. This role oversees all third-party eCommerce channels, develops strategic partnerships with key platforms, and ensures the business achieves its revenue, profitability, and customer experience objectives. The position also leads the eCommerce team while working closely with internal stakeholders to drive operational excellence across the digital business.

Key Responsibilities

Commercial Leadership

• Develop the annual business plan and growth roadmap for all online sales channels.

• Drive sales, profitability, and market share through effective commercial initiatives.

• Monitor business performance and implement action plans to achieve financial objectives.

• Manage channel investments and ensure efficient use of commercial budgets.

Partner Development

• Establish strong working relationships with major online marketplaces, e-retailers, and delivery platforms.

• Lead commercial discussions, annual negotiations, and joint business planning with strategic partners.

• Identify opportunities to expand product distribution, improve platform visibility, and increase online sales.

Channel Execution

• Oversee pricing strategy, promotional planning, assortment management, and campaign execution across online channels.

• Ensure products are presented effectively through optimized digital content, product information, and merchandising standards.

• Coordinate new product launches and seasonal campaigns to maximize business impact.

Business Insights & Optimization

• Analyze sales performance, consumer behavior, and market trends to support business decisions.

• Track key commercial indicators and recommend initiatives to improve conversion, customer acquisition, and profitability.

• Evaluate promotional effectiveness and optimize future investment strategies based on business results.

Cross-Functional Collaboration

• Partner with Marketing to execute integrated digital campaigns that strengthen brand awareness and customer engagement.

• Work closely with Supply Chain and Operations to maintain healthy inventory levels, improve order fulfillment, and enhance the customer journey.

• Collaborate with Finance on forecasting, budgeting, and business performance reviews.

People Management

• Lead, coach, and develop the eCommerce team to build strong commercial capabilities.

• Foster a high-performance culture focused on collaboration, accountability, and continuous improvement.

• Set clear objectives, monitor performance, and support team development.

Yêu cầu công việc

• Bachelor's degree in Business Administration, Marketing, Commerce, Economics, or a related discipline.

• At least 6 years of experience in eCommerce, Digital Commerce, Key Account Management, or Commercial functions, including several years in a leadership role.

• Strong understanding of online retail, digital commerce trends, and marketplace ecosystems.

• Demonstrated success in developing commercial strategies and delivering sustainable business growth.

• Experience working with cross-functional teams in a fast-paced business environment.

• Excellent negotiation, leadership, analytical, and problem-solving skills.

• Strong communication and stakeholder management abilities.

• Professional proficiency in both English and Vietnamese.

Quyền lợi

• Thưởng: Attractive performance bonus Career development plan