Tuyển dụng Giám Đốc Ban Marketing Tập Đoàn tại Hà Nội

The Group Marketing Director is responsible for developing and leading the Group's overall marketing strategy, brand architecture and marketing ecosystem across multiple business sectors and subsidiaries.
The position will play a strategic role in strengthening the Group's corporate brand, enhancing the positioning of key business verticals, and driving integrated marketing initiatives across Real Estate, Retail, Hospitality and other strategic businesses.
The role requires a combination of strategic thinking, strong brand leadership, commercial acumen and hands-on execution capability, with the ability to work closely with the Group's Board of Management, business units and external partners.
A. Group Marketing Strategy
Develop and execute the Group's overall marketing strategy in alignment with the Group's business strategy, growth objectives and long-term positioning.
Establish the Group Marketing roadmap, annual marketing plans, priorities and key strategic initiatives.
Develop integrated marketing strategies across different business verticals and subsidiaries.
Identify market trends, consumer insights, competitive dynamics and emerging opportunities to support business growth.
Provide strategic marketing recommendations to the Group's Executive Board and business leaders.
B. Corporate Brand & Brand Architecture
Lead the development and implementation of the Group's corporate brand strategy and positioning.
Establish and maintain a consistent brand architecture, brand identity and brand governance framework across the Group and its subsidiaries.
Strengthen the Group's reputation and visibility among customers, investors, business partners and other key stakeholders.
Develop corporate communication and brand campaigns to enhance the Group's market positioning.
Ensure consistency of brand standards across all business units, projects and customer touchpoints.
C. Business & Project Marketing
Partner with business units to develop marketing strategies supporting revenue growth and business objectives.
Lead marketing strategy for major projects, particularly in Residential, Commercial/Retail and Hospitality.
Develop market positioning, go-to-market strategies and customer value propositions for new projects and products.
Work closely with Sales, Business Development and Product teams to develop integrated customer acquisition and conversion strategies.
Support the launch of new projects, brands, products and strategic businesses.
D. Integrated Marketing & Communications
Lead integrated marketing campaigns across ATL, BTL, Digital, Social Media, PR, Events, Content and Experiential Marketing.
Develop high-impact campaigns that strengthen brand awareness, customer engagement and commercial performance.
Oversee media strategy, digital marketing, social media and content ecosystem.
Develop strategic partnerships with media agencies, creative agencies, digital platforms and other external partners.
Ensure effective allocation and optimization of marketing budgets.
E. Customer & Market Intelligence
Establish a customer-centric marketing approach across the Group.
Develop customer segmentation, personas, customer journeys and value propositions.
Monitor consumer behavior, market trends and competitor activities.
Leverage data and analytics to measure campaign effectiveness and marketing ROI.
Translate market and customer insights into actionable business and marketing strategies.
F. Marketing Transformation & Innovation
Lead the transformation of the Group's marketing capabilities toward a more data-driven, digital and technology-enabled model.
Explore and implement new marketing technologies, platforms, AI applications and marketing automation.
Develop an integrated customer data and marketing analytics ecosystem where appropriate.
Drive innovation in customer experience, digital engagement and personalized marketing.
G. Leadership & Organization
Build and lead a high-performing Group Marketing organization.
Develop the organizational structure, talent strategy and capability framework for the Marketing function.
Set objectives, KPIs and performance standards for the Marketing team.
Coach and develop senior marketing leaders across business units and subsidiaries.
Establish clear governance and collaboration mechanisms between Group Marketing and business-unit marketing teams.
H. Stakeholder Management
Work closely with the Group Board, CEO, business leaders and functional heads to ensure marketing strategy is aligned with corporate priorities.
Collaborate with Sales, Commercial, Product, Strategy, Finance, HR and Communications functions.
Manage relationships with strategic agencies, media partners, technology providers and other external stakeholders.
Represent the Group at relevant industry events and strategic forums when required.

Yêu cầu công việc

Education
Bachelor's degree in Marketing, Business Administration, Communications, Economics or related disciplines.
MBA or Master's degree is an advantage.
Experience
12–15+ years of professional experience in Marketing, Brand Management, Corporate Marketing, Communications or related fields.
At least 5 years in a senior marketing leadership position, preferably Marketing Director / Head of Marketing / Group Marketing Director / CMO level.
Strong experience managing marketing at Group / Holding / multi-business / multi-brand level.
Experience in one or more of the following sectors is highly preferred:
Real Estate
Retail / Commercial
Hospitality
Consumer
Financial Services
FMCG
Technology / Digital
Other large-scale consumer-facing businesses.
Proven track record in developing and executing large-scale integrated marketing campaigns.
Experience managing substantial marketing budgets and external agency ecosystems.
Experience in building and transforming marketing organizations is strongly preferred.
Core Competencies
Strategic Marketing & Brand Management
Corporate Branding & Reputation Management
Integrated Marketing Communications
Digital & Performance Marketing
Customer & Consumer Insights
Go-to-Market Strategy
Marketing Analytics & ROI Management
Marketing Transformation
Stakeholder Management
Team Leadership & Organization Building2a

Quyền lợi

• Thưởng: year-end