Game/App Optimizer | Performance Marketing Specialist

Job roles:

The Game/App Advertising Optimization Specialist is responsible for deploying and optimizing daily advertising campaigns for game clients across international platforms. This position plays a critical role in maximizing return on advertising spend (ROAS) and scaling user acquisition for game products in international markets.

Key responsibilities:

- Deploy and optimize daily advertising campaigns for game clients on international platforms (Google, Meta, TikTok, Moloco) and other advertising channels

- Develop advertising strategies, budget allocation plans, and KPI evaluation models based on game characteristics and business objectives

- Analyze advertising effectiveness using data-driven insights and measurement platforms (AppsFlyer, Adjust); propose optimization strategies and comprehensive implementation plans throughout the product lifecycle

- Proactively collaborate with the creative team to propose content direction and improve advertising assets; ensure alignment between creative style, gameplay presentation, and targeting strategy; demonstrate proficiency in AI tools and advertising content production processes

- Conduct regular advertising data reports, performance reviews, and strategy assessments; independently participate in client meetings and present proposals and solutions for medium to large-scale projects

Yêu cầu công việc

Must have:

• 6+ months of hands-on direct experience managing and optimizing real app campaigns with demonstrated results (CPI reduction, ROAS improvement, user acquisition growth)

• Working proficiency in English or Chinese; able to independently communicate with international clients, navigate ad platforms, and handle requests from global partners

• Hands-on experience with third-party attribution and measurement platforms (AppsFlyer, Adjust, or similar); demonstrated ability to set up tracking, interpret data, and troubleshoot attribution issues

Nice to have:

• Experience progression: 12+ months (leveling up from 6+)

• Language progression: Fluent (leveling up from working)

• Analytics depth: Cohort/LTV/retention (advanced track interpretation)

• Market expertise: Game vertical + algo understanding

• Platform breadth: Multi-platform deployment

• Leadership: Cross-functional project management

• Modern skills: AI tools & content workflows

• Education: Bachelor's degree

Quyền lợi

• Thưởng: Yearly bonus 2 months
• Chăm sóc sức khoẻ: Annual health check-ups; Health care insurance
• Đào tạo: Role-specific training policies.
• Hoạt động nhóm: Departmental quarterly team-building activities; Annual company-wide team-building activities; Celebratory events for holidays/festivals.
• Khác: Full salary paid during the probation period; Full salary social insurance; Quarterly performance reviews; Promotion review twice-a-year; Allowances: Laptop, Phone bill, Food,…