Ecommerce Leader (Strong Web-Store)

AREAS OF RESPONSIBILITY

Commercial Ownership

• Own sales and gross profit targets across all online channels — brand.com and marketplaces (Shopee, TikTok Shop, Lazada) — with a clear view of channel mix, growth levers, and contribution margin by channel

• Own the full campaign calendar across all channels, ensuring alignment with brand moments, product launches, and trading priorities; manage timelines, stakeholder dependencies, and risk mitigation to deliver campaigns on time and on budget

• Own brand.com performance by leading technical roadmap, website promotion, service initiatives, and A/B testing in collaboration with cross-functional teams and external partners

• Responsible for digital marketing performance on brand.com to ensure investment, ROAS, traffic and CR

• Responsible for livestream and affiliate program management to drive sales performance and brand visibility

Online Assortment

• Own product listing quality across all channels, ensuring accuracy, completeness, and brand consistency at every customer touchpoint

• Work closely with the Merchandise team to manage online assortment strategy, including ranging decisions, pricing alignment, and promotional product selection

Customer Experience & Satisfaction

• Monitor customer feedback, reviews, and complaints across channels; identify recurring pain points and drive cross-functional resolution with Operations, Logistics, and Customer Service teams

• Own the purchase experience journey, from order confirmation and delivery communications to returns and refunds, ensuring every touchpoint reinforces trust and brand loyalty

Operations & Fulfilment

• Lead day-to-day ecommerce operations: order processing, fulfilment timelines, and SLA compliance across platform requirements and 3PL partners

• Coordinate with the warehouse team to maintain stock availability, drive inventory accuracy, and prevent stockout or overstock situations across channels

• Own the end-to-end returns and refund process, ensuring timely resolution, accurate stock reintegration, and a positive post-purchase customer experience

Project Management & Technology Innovation

• Act as the ecommerce business owner in brand and corporate projects (New Channel Expansion, Online Order Management System, Loyalty programme rollouts), representing commercial requirements and ensuring delivery milestones are met

• Identify operational gaps and tool needs; work with IT to scope, prioritise, and implement solutions that improve efficiency and data accuracy across the ecommerce stack

Yêu cầu công việc

Relevant Experience:

• 3–5 years in ecommerce with strong brand.com experience is a must

• Hands-on experience with major marketplaces (TikTok Shop, Shopee, Lazada)

• Strong sense of brand

• Commercial oriented mindset

• Experience in fashion, apparel, or lifestyle categories

COMPETENCIES: (Technical, Operational, Managerial, Human & Cultural Requirements)

• Strong communication and presentation skills; effective stakeholder management.

• Strong analytical and problem-solving skills.

• Ability to plan, prioritize, and manage multiple tasks while meeting tight deadlines.

• Team player with a strong sense of collaboration.

• Fluent in English

Quyền lợi

• Thưởng: Yearly Bonus
• Chăm sóc sức khoẻ: Premium Healthcare
• Nghỉ phép có lương: Annual Leave: 15 days/ year
• Máy tính xách tay: Company laptop provided
• Phiếu giảm giá: Employee Discount Program