Head of Sales ( Retail, Ecommerce & 3rd Party ) - Dyson Vietnam

CORE PURPOSE OF THE JOB: (What is the reason that this job exists; what is the overall aim of this role?)

Responsible for leading Dyson Vietnam's offline sales and retail operations to deliver sustainable growth, superior customer experience, and best-in-class retail execution. This role owns the performance of Dyson stores and third-party retail partners across Vietnam, ensuring excellence in sales productivity, retail operations, people capability, and omnichannel execution.

AREAS OF RESPONSIBILITY

1. SALES LEADERSHIP & BUSINESS PERFORMANCE

• Lead achievement of revenue, profitability and productivity targets.

• Develop annual and quarterly sales plans.

• Drive like-for-like growth and store productivity improvement.

• Manage KPIs including Sales, Conversion, ASP, UPT, Attach Rate and Store Contribution.

2. RETAIL STORE OPERATIONS EXCELLENCE

• Own end-to-end store operations standards.

• Ensure execution of SOPs, VM, customer experience and compliance.

• Improve productivity, inventory accuracy and retail profitability.

3. OMNICHANNEL RETAIL PARTNERSHIP MANAGEMENT

• Lead relationships with major retail partners including Dien May Xanh, Nguyen Kim, FPT Shop, CellphoneS and other electronics retailers.

• Develop joint business plans, product launch plans and retail activation programs.

• Improve Dyson visibility, conversion and share of shelf across partner networks.

4. PEOPLE LEADERSHIP & CAPABILITY BUILDING

• Lead and develop District Managers, Operations Managers and field teams.

• Build leadership capability, succession planning and performance culture.

• Drive engagement, accountability and talent retention.

5. RETAIL EXECUTION & CUSTOMER EXPERIENCE

• Deliver premium Dyson customer experience standards.

• Improve selling capability, product demonstration quality and service recovery processes.

6. CROSS-FUNCTIONAL COLLABORATION

• Partner closely with Country Head, Marketing, Ecommerce, CRM, Finance and Supply Chain teams.

• Support forecasting, inventory planning and business reviews.

Relevant Experi

Yêu cầu công việc

Relevant Experience:

• Minimum 10 years of commercial, retail, sales or store operations experience.

• Minimum 5 years leading multi-location retail organizations.

• Strong experience managing large field sales teams.

• Proven track record improving store productivity and retail execution.

• Experience working with large omnichannel electronics retailers highly preferred.

• Consumer Electronics, Home Appliances or Premium Retail experience preferred but not mandatory.

Leadership Competencies

• Strong people leadership and coaching capability.

• Commercial acumen and retail economics understanding.

• Strong stakeholder management and negotiation skills.

• Analytical, customer-centric and execution-focused mindset.

Competencies: (Technical, Operational, Managerial, Human & Cultural Requirements)

The ideal candidate combines Retail Operations Excellence, Commercial Leadership, Strong People Management, Omnichannel Retail Experience and a proven ability to improve store productivity while delivering premium customer experiences.

Required to speak English

Quyền lợi

• Thưởng: Yearly Bonus
• Chăm sóc sức khoẻ: Premium Healthcare Insurance, covered for spouse and dependent child(ren) under the company’s insurance policy from 1st month
• Nghỉ phép có lương: 15 Days/ Year
• Đào tạo: Product Training/ Other skills Training
• Giải thưởng: Employee Award/ Loyalty Award
• Máy tính xách tay: Company Laptop Provided
• Phiếu giảm giá: Employee Discount Program