Digital Marketing Team Lead

1.    Assist in the formulation of strategies to build a lasting digital connection with consumers;

2.    Plan and monitor the ongoing company presence on social media (Google, Facebook…);

3.    Launch optimized online adverts through Google Adwords, Facebook…to increase company and brand awareness;

4.    Be actively involved in SEO efforts (keyword, image optimization etc…);

5.    Prepare online newsletters and promotional emails and organize their distribution through various channels;

6.    Provide creative ideas for content marketing and update website;

7.    Collaborate with designers to improve user experience;

8.    Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics etc…);

9.    Acquire insight in online marketing trends and keep strategies up-to-date;

10.   Maintain partnerships with media agencies and vendors.

11.  Do alignment about the individual KPIs with the direct line manager and ensure the target achievement;

12. Strive to reach the Company's Vision and live with our Core Values: Integrity – Be Cause In The Matter – Data Driven – Serve Faithfully - Customer experience.

Yêu cầu ứng viên

Bachelor or advanced Degree in Digital, Marketing or a related field

Excellent English

Microsoft office, Facebook and other social media platform knowledge

2-4 years in Marketing roles, preferably in retail.

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Working knowledge of ad serving tools (e.g., DART, Atlas)

Experience in setting up and optimizing Google Adwords campaigns

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

Quyền lợi được hưởng

2-month probation with 100% salary, fully covered by social insurance during this period.
Fully provided with necessary working equipment.
Comprehensive insurance package: Social Insurance, Health Insurance, Unemployment
Insurance, and Private Health Insurance.
Young, dynamic working environment with great opportunities for career growth and advancement.