Content Marketing Specialist (B2B, English Markets)

Content creation

• Write and edit content across formats: blog posts, landing pages, email copy, social posts, video scripts, and community content
• Produce content that serves buyers at different stages, from awareness to evaluation to decision
• Adapt tone, format, and depth to fit the channel and audience

SEO and conversion alignment

• Write with SEO intent in mind: keyword placement, content structure, and on-page elements
• Optimize content to support conversion goals, not just traffic
• Collaborate with the SEO specialist to ensure content supports ranking and visibility targets

Content optimization

• Track content performance and propose improvements based on data
• Update and repurpose existing content where there’s clear upside

Cross-team collaboration

• Work closely with the SEO and content team to align on strategy, briefs, and priorities
• Coordinate with other stakeholders to gather product knowledge and customer insights when needed

Yêu cầu ứng viên

• At least 1 year of content marketing experience writing for B2B software products targeting English-speaking markets. We expect solid writing skills and the ability to work independently on briefs with minimal hand-holding
• Strong writing across formats: blog posts, landing pages, and short-form copy. Ability to shift register between educational and persuasive depending on the goal
• Working knowledge of SEO fundamentals: keyword intent, content structure, and how writing decisions affect rankings and conversions
• Analytical habit: you track how your content performs and use that to improve your next piece
• Excellent written English: IELTS 7.0 writing or above, or equivalent demonstrated proficiency through work samples

Nice to have

• Familiarity with the Magento, Shopify, or Adobe Commerce ecosystem
• Experience writing for community platforms such as Reddit or YouTube
• Experience with email marketing or sales collateral

Quyền lợi được hưởng

• Salary: up to 23,000,000 VND, reviewed every 6 months
• 5-day workweek (Monday to Friday, 8:30 AM to 5:45 PM)
• Agile and drama-free working environment that respects differences and focuses on human development
• Team-building events, picnics, and summer trips
• 13.5 days of annual absence (12 days in accordance with the law + 1.5 days company trip)
• Social and health insurance in accordance with the Vietnam Labor Code
• Birthday gifts, seniority allowance, course & certificate coverage