Commercial Campaign Planner

The Commercial Campaign Planner plays a key role in driving online sales performance through effective campaign planning and execution across Solaso’s digital platforms (App/Web). This role works closely with cross-functional teams to ensure the timely launch, performance tracking, and optimization of campaigns aligned with business objectives.

1. Planning and Execution of Sale Campaigns (Primary Responsibility):

- Collaborate with the Assortment team to develop monthly/quarterly/yearly sales forecasts and revenue targets.

- Independently plan weekly/monthly regular themed campaigns (such as Double Day, Mega Sale, Seasonal Sale, etc.), and draft detailed campaign proposals.

- Design campaign mechanisms, reward structures, promotional copywriting, and visual requirements to ensure the campaign is attractive and engaging for partners.

- Quickly follow up on campaign launches, monitor campaign data, and regularly review and optimize campaign performance.

2. Data Analysis & Performance Optimization:

- Track and analyze campaign performance on a daily basis — participation rate, conversion rate, GMV contribution — and compile regular campaign reports.

- Leverage BI dashboards, Google Analytics, and in-app tracking tools to monitor key KPIs (GMV, Conversion Rate, View-to-Buy Ratio, CIR).

- Translate data into actionable insights to drive sales performance — e.g., increasing average basket size, reducing cart abandonment, and improving add-to-cart rates.

3. Campaign Materials & Cross-Department Collaboration

- Partner with Operation & Dev teams to optimize product placement across the homepage, category pages, and campaign landing pages.

- Align closely with the Content Marketing team on copywriting, design, and video requirements, tracking progress to ensure timely delivery.

- Collaborate with User Growth and User Operation teams to ensure campaign information reaches target partner groups accurately and on time.

- Work with Product & Tech teams to drive fast, streamlined implementation of campaign-related features.

- Ensure all campaign assets — deal mechanics, creatives, landing pages, vouchers — are delivered on schedule.

- Monitor real-time performance and coordinate rapid issue resolution (e.g., traffic drops, GMV underperformance, voucher errors).

4. Support for Major Promotions & A/B Role Rotation:

- Participate as a core member in the planning and execution of platform-level promotions (e.g., Mid-Autumn Festival, Double 11, Lunar New Year), taking charge of specific modules.

- Learn and master the full process of major campaign execution, gradually developing the ability to independently manage such large-scale campaigns.

<

Yêu cầu công việc

1. Education & Experience: Bachelor's degree or above; 3+ years of experience in campaign operations/planning within e-commerce, social commerce, or similar industries.

2. Project Experience: Proven track record of independently planning and executing online campaigns; sensitive to campaign data fluctuations, with the ability to propose optimization solutions accordingly.

3. Core Competencies:

- Strong Execution: Able to efficiently turn ideas into action, manage multiple tasks, and maintain close attention to detail.

- Creativity: Open-minded and imaginative, in tune with current online trends, with the ability to design engaging and effective campaign mechanics.

- Data-Driven Thinking: Proficient in basic data processing and analysis (e.g., Excel); strong understanding of online customer behavior and campaign mechanics; experience tracking core KPIs (GMV, CTR, CIR); familiarity with data analytics is a plus.

- Cross-Functional Collaboration: Excellent communication and teamwork skills; a reliable partner across departments.

- Foundational Knowledge: Familiarity with marketplaces (e.g., Shopee, Lazada) and/or own-brand platforms (App/Web); basic understanding of UI/UX principles; strong time management and communication skills.

Benefits

- Competitive salary, negotiated directly based on capability and experience.

- Full social insurance contributions based on 100% of the gross salary.

- Full compliance with Vietnamese Labor Law, including Social Insurance, Health Insurance, and Unemployment Insurance.

- Annual leave and public holidays in accordance with government regulations.

- Provision of work equipment and necessary office supplies.

- Free parking within the building.

- Birthday gifts for employees celebrating in the month.

- Company celebrations for major occasions such as Christmas and Year-End Party.

- A dynamic, creative, and professional working environment with ample opportunities for career.

Quyền lợi

• Nghỉ phép có lương: 12 ngày nghỉ phép có lương trong năm
• Đào tạo: Được tham gia các buổi đào tạo kiến thức, kỹ năng
• Máy tính xách tay: Được cung cấp các thiết bị phụ vụ công việc (Máy tính, laptop, điện thoại, máy ảnh,...)