Tuyển dụng Brand Manager tại Hà Nội

Role Purpose

Our school is currently undertaking a system-wide Rebrand.

The Brand Manager will coordinate and drive the implementation of the Rebrand strategy

across the school system, ensuring that the brand is grounded in school’s educational philosophy and consistently translated into school practices, experiences and communications.

This is not a traditional marketing-focused Brand Manager role. We are looking primarily for

someone with a strong understanding of K–12 education, teaching and learning, educational innovation or school development, combined with sufficient experience or capability in branding, communications and Program implementation.

Key Responsibilities

1. Rebrand Implementation & Coordination

• Coordinate and drive the system-wide implementation of school’s Rebrand strategy across functions and campuses.

• Translate approved Rebrand directions and standards into clear implementation plans and actions.

• Coordinate cross-functional initiatives involving academic, school leadership, HR, admissions, communications and campus teams.

• Track implementation, identify gaps and drive continuous improvement.

2. Education & Brand Integration

• Work closely with academic and school leadership teams to ensure Rebrand initiatives remain grounded in school’s educational philosophy and academic direction.

• Translate educational concepts and practices into clear, accessible and compelling narratives for different audiences.

• Connect developments in teaching and learning, student experience, professional practice and parent partnership with the wider school brand story.

• Identify credible educational practices and evidence that demonstrate the school brand in action.

3. Brand Consistency & Experience

• Manage the consistent application of approved brand guidelines, tools and governance processes.

• Work with campuses and functional teams to embed approved brand experience standards into practice.

• Coordinate with Brand Gatekeepers across campuses to strengthen consistency in brand understanding and implementation.

• Identify gaps between brand promise and actual school experience and recommend improvements.

4. Content, Communication & Capability Building

• Develop and curate high-quality content related to school’s educational philosophy and Rebrand direction.

• Develop practical resources and guidance for leaders and staff.

• Coordinate Rebrand learning, engagement and communication initiatives.

• Support the development and readiness of spokespersons and other brand representatives.

• Strong understanding of K–12

Yêu cầu công việc

• Strong understanding of K–12 education, teaching and learning, curriculum, educational innovation and/or school development.

• Relevant experience within schools, education systems, educational organisations, curriculum/Program development, education consulting or related fields.

• Strong educational thinking and ability to engage meaningfully with academic concepts.

• Ability to translate complex educational concepts into clear narratives, content and experiences.

• Strong Program/project management and cross-functional stakeholder management skills.

• Strong written and verbal communication skills in both Vietnamese and English.

• Analytical and evidence-informed approach to work.

Preferred

• Experience or demonstrated capability in branding, strategic communications, content strategy or stakeholder engagement.

• Experience in organisational transformation, education transformation, brand transformation or other large-scale change initiatives.

• Previous experience in international, bilingual or progressive K–12 education environments.

Quyền lợi

• Thưởng: 13th monthly salary, Performance Bonus
• Chăm sóc sức khoẻ: Healthcare Plan and Insurance package
• Khác: Professional working environment