UX Lead Designer

Position Overview

- The UX Lead – HMI Design plays a key role in shaping and enhancing the user experience across the vehicle’s infotainment system, including the Instrument Cluster (IPC), Head Unit, Head-Up Display (HUD), physical controls, and multimodal feedback such as sound and voice.

- This role involves contributing from the early stages of new design projects, while also proposing experience improvements for existing systems to ensure intuitive, safe, and emotionally engaging interactions while driving.

- The position requires strong system-level design thinking, the ability to analyze user behavior in real-world driving contexts, and the capability to anticipate and define future UX directions. The ideal candidate actively researches emerging automotive technologies (e.g., ADAS, electrification, personalization, multimodal interaction) to deliver forward-thinking UX concepts that are both innovative and feasible — aligned with global design standards and product strategy.

Responsibilities

- Propose and develop design concepts for both new infotainment projects and improvements to existing systems, covering components such as the Instrument Cluster (IPC), Head Unit, HUD, physical controls, and sound/voice feedback.

- Analyze user behavior, pain points, and usage scenarios in the driving context to define user-centric interaction models

- Research emerging trends and technologies in the automotive industry (e.g., ADAS, EV interfaces, personalization, multimodal interaction) to shape future-ready UIUX strategies.

- Create wireframes, user flows, and low- to mid-fidelity prototypes to communicate design concepts effectively to internal stakeholders

- Collaborate closely with UI/UX designers, researchers, product owners, and software engineers to ensure UX ideas are translated into practical and implementable designs

- Participate in usability testing, expert reviews, and in-vehicle validation activities to assess and iterate on UX proposals

- Benchmark competitor systems (both within and outside the automotive domain) to identify best practices and opportunities for differentiation

- Produce clear and structured UX documentation (e.g., behavior specifications, user flows) to support development and validation teams

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Yêu cầu công việc

1. Education & Experience

- Bachelor’s or Master’s degree in UX Design, Interaction Design, Human Factors, Cognitive Psychology, Industrial Design, or related fields.

- At least 7 years of experience working in UX design, with a minimum of 3 years in a UX Lead role, focusing on defining UX direction, proposing design strategies, and ensuring experience quality across complex digital systems.

- Hands-on involvement in both new feature ideation and iteration of existing systems.

2. UX Skills

- Ability to translate business goals, user problems, and stakeholder needs into clear UX strategies and experience concepts.

- Proficient in:

Information architecture design

Building user flows, behavior flows, and scenario-based interaction logic

Creating state diagrams and activity diagrams to model system behavior and exceptions

Designing wireframes and interactive prototypes

- Skilled in user research methods and experience validation, including:

Usability testing, A/B testing, eye-tracking, driver distraction testing, and simulated/real driving scenarios

Applying UX heuristics and conducting expert reviews

- Ability to define and manage UX design patterns for standard interaction behaviors (e.g., notification, state change, confirmation).

- Able to define and track UX performance indicators (e.g., task completion rate, time on task, error rate, SUS score) and propose data-driven design improvements.

3. Change Management & UX Roadmap Skills

- Able to manage UX change requests systematically, ensuring traceability, clear rationale, and impact assessment before implementation.

- Coordinates with product, engineering, and QA teams to align UX changes with development milestones and avoid late-stage design rework.

4. Tools & Communication

- Proficient in design and prototyping tools such as Figma, Protopie.

- Familiar with requirement and task management tools such as Jira, CodeBeamer, and Microsoft Project, enabling effective tracking and cross-functional alignment.

Benefits

- Competitive salary

- Premium healthcare package, including PVI insurance & annual health check-ups

- 13th-month salary & performance bonuses to reward your contributions

- Enjoy preferential pricing for services within the Vingroup ecosystem including Vinmec, Vinpearl, and Vinschool...

- Opportunity to collaborate with and learn from industry-leading professionals in the automotive domain

- Working Location: Technopark Building, Gia Lam, Ha Noi

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Quyền lợi

• Thưởng: 13th-month salary & performance bonuses to reward your contributions