Trade Marketing Supervisor

A. Role Expectations

• Lead and execute Trade Marketing activities to:

o Increase product distribution and market coverage

o Drive sales performance across assigned channels

• Optimize brand visibility and merchandising effectiveness at point of sale

• Manage and control Trade Marketing budget efficiently for assigned areas/channels

B. Key Responsibilities

• Trade Program Planning & Execution

o Design and implement promotion programs for distributors and dealers to optimize sell-in volume

o Develop incentive and reward schemes (monthly/quarterly) for retailers and store owners

o Build detailed activity plans for the traditional trade channel, ensuring alignment across product categories

o Monitor program execution in the market to ensure correct targeting and effectiveness

• Sales Growth & Target Management

o Allocate and manage Trade Marketing budget to achieve volume and market share targets

o Collaborate closely with Field Sales teams to:

 Understand market needs

 Provide timely sales tools and activation programs

o Support new product launches with a focus on rapid distribution expansion in traditional channels

• Market Analysis & ROI Evaluation

o Analyze sales data periodically to evaluate promotion ROI and propose improvements

o Track competitor pricing and promotion activities to recommend timely responses

o Conduct in-depth reports on shopper behavior to optimize trade strategies

• Cross-functional Coordination

o Work with Supply Chain to forecast demand for major promotions and avoid stock shortages

o Ensure all Trade Marketing activities comply with company financial processes and integrity standards

• Other Tasks

o Perform additional assignments as directed by Line Manager

Yêu cầu công việc

Skills

- Good at Excel

- Strong execution mindset

- Negotiation and problem-solving skills

- Project management capability

Background

• Education: Bachelor’s or Master’s degree

Major in Marketing, Business Administration, or related fields

• Experience: Minimum 3–5 years in Trade Marketing within FMCG (food industry preferred)

• Language: English proficiency required

Quyền lợi

• Thưởng: Lương cạnh tranh theo năng lực, lương tháng 13, thưởng thành tích năm (1-3 tháng)
• Chăm sóc sức khoẻ: Bảo hiểm sức khỏe, bảo hiểm tai nan, xe đưa rước nhân viên
• Đào tạo: Phép năm 14 ngày/ năm, chế độ đào tạo và phát triển nghề nghiệp