Tuyển dụng Trade Marketing Manager FMCG (Food & Confectionery) tại Hồ Chí Minh

1/ KEY RESPONSIBILITIES

• Develop and implement trade marketing strategies to drive brand visibility, product availability, and sales growth across all retail and distribution channels.

• Bridge between marketing and sales to ensure alignment of brand plans and in-market execution.

• Lead planning and execution of route to market price, trade promotions, in-store activities, and channel specific.

2/ KEY TASKS

• Consumer & Shopper Insights into Channel Strategy: actionable trade strategies by analyzing shopper and channel insights to define in-store execution guild lines

• Develop and execute Trade Plans: Create and implement trade marketing initiatives aligned with brand and sales strategies. Ensure high-quality product presentation, visibility, and communication at the point of sale to maximize shopper engagement and brand impact. Manage and control trade marketing budgets.

• Category & Channel Development: Develop business plans by category and channel, including localized promotions to drive growth across distributors and retailers.

• Pricing and Promotion Strategy: Set competitive pricing guidelines and define channel-specific promotional mechanics to achieve sales & distribution initiatives.

• Performance Monitoring & Data Analysis: regularly evaluate brand performance, track distribution and sales KPIs, and recommend improvement programs.

• Customer Collaboration & Relationship Building: Collaborate partners on business planning, program development, and effective trade execution to strengthen partnerships and boost results.

• Lead and manage partners to fulfill their responsibilities in accordance with job descriptions and

company standards, ensuring high performance and adherence to work norms.

• Responsible for achieving assigned trade marketing targets and directly accountable for brand

effectiveness, sales performance, and timely processing of all related financial transactions. Ensure no critical incidents or execution errors occur under your scope.

Yêu cầu công việc

• Experience:

• Age: 30 – 40 Education level: Bachelor

• Minimum of five (05) years of experience in trade marketing with progressive management experience.

• Strong technical knowledge in trade marketing, Shopper behavior and In-store communications.

• Excellent at project management, entrepreneur mindset.

• Good strategic thinking, pro-active, initiative, and highly independent.

• Communication Proficiency.

• Open-minded and willing to embrace challenges and Change.

Skills:

• Strong in channel planning, in-store execution, shopper activation,

• Strong Promotion Management and performance analysis.

• Strong commercial mindset, proactive

Language: Fluently at English

• Availability: September, 2026

Quyền lợi

• Thưởng: Bonus based on individual performance evaluations in January, subject to eligibility conditions.
• Chăm sóc sức khoẻ: Annual health check. Private health insurance.
• Nghỉ phép có lương: 18 days of annual leave per year.
• Cơ hội du lịch: Company trip.