Store Manager (DETERMINANT Fashion Brand)

1) Business rebuild and KPI delivery (TD Store)  

- Own store targets and drive consistent KPI improvement through weekly and monthly action plans.  

- Monitor and improve key performance indicators including (not limited to):  

  - Sales vs target  

  - AOV (Average Order Value)  

  - UPT (Units Per Transaction)  

  - Conversion % (CV%)  

  - Productivity (e.g., Sales per staff hour / VPC or VPT, per company definition)  

  - Returning customer rate / repeat purchase indicators 

- Translate KPI performance into clear floor actions: traffic capture, fitting room discipline, styling recommendations, add-on selling, and closing behaviors.  

- Run a simple trade rhythm suitable for a lean team: daily focus, weekly KPI review, and monthly summary with actions, owners, and deadlines.

2) Premium customer experience and menswear service standards  

- Role-model and enforce DETERMINANT service behaviors: hosting/greeting, discovery, fitting support, try-on coaching, close, aftercare, and service recovery.  

- Elevate fitting-led selling capability (neck/shoulder/chest/sleeve/length) to improve confidence, conversion, and customer trust.  

- Strengthen client Eling routines to rebuild repeat customers: follow-up after purchase, appointment suggestions, VIP hosting habits (subject to tools and direction).  

- Handle escalated customer cases with a premium tone; document key learnings and coach the team to prevent repeats.

3) Team leadership (Sales / Senior Sales / Supervisor)  

- Recruit (when approved), go onboard, and develop staff to meet premium service expectations and brand positioning.  

- Build daily execution discipline through short shift briefs, floor observation, and in-the-moment coaching.  

- Develop the Supervisor as the floor standard owner (store readiness, service consistency, team deployment).  

- Develop Senior Sales to lead service moments (fittings, objection handling, appointments) and coach Sales on basics.  

- Manage performance consistently and fairly; recognize strong behaviors and address gaps quickly.

4) Brand image, store standards and VM execution  

- Deliver consistent brand image and store standards aligned with the new Vietnam positioning (grooming, presentation, product handling, store readiness).  

- Execute VM and merchandising direction accurately and maintain standards throughout the day (not just at opening).  

- Maintain high housekeeping and stockroom discipline to protect customer experience and speed of service.

5) Inventory integrity and store controls (supporting KPI delivery)  

- Ensure inventory accuracy and shrink control through disciplined receiving, transfers (if any), stock organization, cycle checks, and incident reporting.  

- Support stock productivity by keeping key sizes/styles available on the floor, reducing lost sales due to poor replenishment discipline, and providing allocation feedback.

6) Reporting, stakeholder management and market feedback  

- Provide structured reporting to Matthew and HK APAC Head of Operations (weekly/monthly cadence as required) covering:  

  - KPI performance and key drivers (AOV, UPT, CV%, productivity)  

  - Actions taken and outcomes observed  

  - Customer insights (fit/size trends, objections, price/value perception)  

  - Product feedback (best sellers, slow movers, missing sizes, lost-sale patterns)  

  - People risks and support needed  

  - Mall/landlord issues impacting store image or trading  

- Act as Vietnam store point-of-contact for execution needs and ensure timely follow-through on requests from HK APAC.

Key Performance Indicators (KPIs)  

- Sales vs target  

- AOV (Average Order Value)  

- UPT (Units Per Transaction)  

- Conversion % (CV%)  

- Productivity (VPC/VPT or Sales per staff hour, as defined internally)  

- Returning customer / repeat purchase indicators (where measurable)  

- Service quality indicators (customer feedback, complaint rate, service recovery outcomes)  

- Store standards compliance (VM/brand standards checks, audit results, action closure rate)  

- Team stability and capability growth (retention, readiness of Supervisor and Senior Sales)

Yêu cầu ứng viên

- Diploma degree and above

- Proven experience as a Store Manager (or strong Assistant Store Manager ready-now) in premium fashion, luxury, or service-led retail (menswear preferred). 

- Track record of delivering KPI improvement (AOV, UPT, conversion, productivity) through floor leadership and coaching. 

- Strong customer service mindset with premium tone, polished communication, and confident service recovery. 

- Hands-on leader comfortable working in a lean team and leading from the floor during peak periods. 

- Strong standards of orientation: brand image, VM discipline, and consistent store readiness. 

- Able to work in a dual reporting structure (Vietnam leadership + HK APAC operations) with clear, timely reporting. 

- Proficient with POS and basic reporting tools; able to interpret KPIs and turn them into daily actions.

Quyền lợi được hưởng

• Competitive salary based on performance and experience.
• Insurance & benefits: Full participation in Social Insurance, Health Insurance, Unemployment Insurance, plus Health Insurance and 24/7 Accident Insurance
• Leave & bonuses: 14 annual leave days, probation period with 100% official salary
• Annual performance review with salary adjustment
• Medical: Free pre-employment health check
• Employee care: Participation in company-organized activities to support employees’ well-being
• Allowances: Transportation, attendance, and other allowances
• Working environment: Professional, dynamic, with excellent career development opportunities
• Lunch provided at the company or meal allowance during business trips
• Company shuttle bus provided from Ho Chi Minh City and Dong Nai
• Working hours: 6 working days with 1 off day