SEO Specialist

Technical SEO
- Own Google Search Console: monitor index coverage, diagnose and resolve indexing/noindex issues, manage sitemaps, submit and track priority URLs.
- Implement and maintain structured data (JSON-LD schema: Article, Organization, Author, FAQ, Breadcrumb).
- Run periodic site audits; track Core Web Vitals and coordinate fixes with the development team.
- Monitor site health after Google algorithm updates and propose responses.
On-page & Content SEO
- Build keyword research and topical maps for the crypto/Web3 content roadmap; write SEO briefs for writers.
- Optimize and refresh existing articles: titles, headings, internal linking, content structure, and freshness signals.
- Strengthen E-E-A-T: author pages and author identity, an editorial-standards page, sourcing and citation practices, and publisher trust signals.
- Write or co-write SEO-driven articles when needed (comparisons, explainers, data-driven pieces).
Off-page SEO
- Execute link building: outreach to relevant crypto/Web3 publications, partnerships, guest contributions, and digital PR.
- Monitor the backlink profile; identify and disavow toxic links; ensure full compliance with Google's spam policies (no PBNs, no link schemes, no expired-domain tactics).
Measurement & Reporting
- Deliver monthly SEO reports from GSC and GA4: organic traffic, impressions/CTR, indexed pages, ranking movements, and referring domains.
- Track competitors among leading crypto media; propose data-backed improvements.
Yêu cầu công việc
Mandatory
- At least 3 years of hands-on SEO experience
- Proficiency with Google Search Console, GA4, and As or SEMrush.
- Experience with a website crawling/audit tool (Screaming Frog or equivalent).
- Good written English (our platform publishes in English).
- Working knowledge of crypto/blockchain fundamentals (DeFi, tokens, Layer-2) — enough to judge whether content is accurate.
- Understanding of E-E-A-T, YMYL content requirements, and Google's spam policies.
- Analytical thinking; comfortable making decisions from data rather than intuition.
- Ability to work independently and coordinate effectively with writers and developers.
- Have your own laptop for work.
Preferred (Bonus)
- SEO experience with Web3, blockchain, fintech, or other YMYL niches.
- Experience optimizing for global (English-language) markets.
Quyền lợi được hưởng
- Salary: 15,000,000 – 20,000,000 VND (negotiable based on experience).
- 1-month probation at 85% salary; lunch and parking allowances after signing the labor contract.
- Holiday and Tet bonuses, performance-based bonuses, and achievement awards.
- A modern, dynamic, and progressive working environment, with software tools and resources provided to support your work.
- Participation in international Web3 events (KBW, TOKEN2049, ETHGlobal, etc.).
- Empowerment to propose and execute organic growth initiatives end-to-end.
- Work directly with top-tier KOLs, projects, and global teams.
- Professional development training, including business and soft skills.
- Full statutory benefits and company welfare policies.