Senior User Acquisition

1. UA Strategy & Growth Ownership

• Execute the UA strategy for 2–5 games across different stages, including marketability testing, soft launch, and scale.
• Plan monthly and quarterly budgets, forecast installs, revenue, and ROAS, and take full ownership of performance targets.
• Set up and manage multi-channel campaign structures across Meta, TikTok, Google, Appplovin, Unity, Mintegral, etc.
• Allocate budgets strategically by title, geo, channel, and product stage to maximize growth and profitability.

2. Campaign Operation & Optimization

• Set up, monitor, and optimize campaigns on a daily and weekly basis, including bid strategy, budget allocation, targeting, creative rotation, and whitelist/blacklist management.
• Analyze core performance metrics such as CPI, CTR, CVR, retention, ARPU, ROAS, and LTV by channel, geo, and title.
• Make clear data-based decisions on whether to scale, cut, retry, or pivot campaigns and acquisition directions.
• Identify performance issues early and proactively recommend actionable solutions.

3. Creative Testing & Experimentation Culture

• Work closely with Creative teams or external partners by writing briefs, selecting concepts, prioritizing tests, and giving structured feedback based on performance data.
• Build and maintain a continuous testing pipeline, including target volume of concepts per week, variants per concept, and clear pass/fail decision criteria.
• Proactively suggest new creative angles, ad formats, playable concepts, and messaging based on data and product understanding.
• Help foster a fast, disciplined, and high-output test-and-learn culture.

4. Cross-Functional Collaboration

• Work closely with Product, Game Design, and Monetization teams to align UA goals with retention, LTV, ad monetization, and overall business performance.
• Provide early UA input to game teams on marketability, audience fit, and potential features that may improve acquisition performance.
• Partner with BI/Data teams on dashboards, attribution, segmentation, and predictive models such as LTV and ROAS forecasting.
• Ensure that UA decisions are not only install-efficient but also aligned with long-term product and business goals.

5. Leadership & Process Improvement

• Mentor, review, and coach junior UA team members.
• Build and improve internal processes for campaign setup, optimization, reporting, documentation, and knowledge sharing.
• Act as a strong voice in meetings, communicate clearly, take ownership when results fall short, and push the team toward shared KPIs.
• Contribute to building a high-ownership, data-driven, and execution-focused UA team.

Yêu cầu ứng viên

1. Professional Experience

• 3–5 years of experience in User Acquisition / Performance Marketing for mobile apps or mobile games.
• Strong preference for candidates with experience in hyper casual, hybrid casual, puzzle, or casual mobile games.
• Proven track record of scaling campaigns for at least 1–2 games/apps with meaningful budgets and measurable impact.
• Hands-on experience with Meta Ads, TikTok Ads, and Google App Campaigns / UAC.
• Experience with major SDK ad networks such as AppLovin, Unity, ironSource, or similar is a strong plus.
• Solid understanding of attribution and tracking tools such as AppsFlyer, Adjust, and Firebase, including event setup and cohort reading.

2. Analytical Skills & Tools

• Strong analytical mindset with the ability to turn data into clear actions and decisions.
• Advanced skills in Excel / Google Sheets; knowledge of SQL, Python, or R is a strong advantage.
• Comfortable reading and analyzing key growth and monetization funnels including retention, ARPU, ARPDAU, payback, ROAS, and LTV.
• Able to present insights in a structured, logical, and business-relevant way.

3. Personal Qualities

• Strong, decisive, and comfortable making calls based on data.
• High ownership mindset, treating UA performance as a business, not just a function.
• Proactive and continuously looking for better ways to improve campaigns, processes, tools, and team output.
• Resilient and comfortable operating in a fast test-and-learn environment with frequent iteration.
• Leadership potential with clear communication, direct but respectful feedback, and the ability to align cross-functional teams.

4. Language & Cultural Fit

• Good English reading and writing skills for working with global platforms, dashboards, and documentation.
• Strong fit for a fast-paced, direct, data-driven, and high-accountability culture.

Quyền lợi được hưởng

Why Join PixOn?

At PixOn, we believe exceptional games are built by exceptional people in an environment where every individual is empowered, developed with intention, and recognized fairly.

1. Compensation & Recognition

• Rewards based on individual performance and the company’s business results.
• A highly competitive total compensation package of up to 14 - 25 months of salary per year, depending on capability and level of contribution.
• Salary review twice a year, based on performance and real impact.
• Clear and diverse reward mechanisms, including fixed 13th-month salary, holiday bonuses, and spot awards for outstanding contributions.

2. Investment in Your Growth

• Clear and transparent career development p