Senior Product GTM (Go-To-Market) Manager

KEY RESPONSIBILITIES OF THIS ROLE

GTM Strategy & EExecution:

• Support the planning and execution of Go-to-Market (GTM) initiatives for new product launches and product lifecycle management.

• Coordinate key commercial elements including product positioning, pricing, channel readiness, promotional activities, and launch schedules.

• Ensure market readiness and smooth execution of GTM plans across all business functions.

Business Performance Management:

• Monitor product performance through sales, sell-out, inventory, and distribution data analysis.

• Track business results against targets and identify opportunities or risks impacting product performance.

• Provide actionable insights and recommendations to support business growth and operational efficiency.

Commercial & Marketing Support:

• Collaborate with Sales, Retail, Marketing and realated teams to develop launch programs, incentive schemes, joint-marketing activities, and retail activation plans.

• Support the preparation of product-related materials, presentations, and sales enablement tools.

• Contribute to the execution of product promotion and channel development initiatives.

Cross-functional Coordination:

• Partner with internal teams to ensure alignment on business objectives.

• Facilitate communication between RHQ, Multi and local teams to support effective decision-making and project delivery.

• Coordinate project timelines, key deliverables, and follow-up actions across departments.

Reporting & Continuous Improvement:

• Prepare regular business reports, launch evaluations, and management presentations.

• Support business planning, forecasting, and project cost analysis.

• Identify process improvement opportunities and contribute to enhancing GTM effectiveness.

Other Duties:

• Perform additional assignments and projects as required by management.

• 3-5 years of experi

Yêu cầu công việc

• 3-5 years of experience in GTM strategy or product-related role, such as product management or product support, product marketing and project management.

• Proficiency in Vietnamese and Chinese; both of Chinese and English is a strong advantage.

Skill Requirement

1. Good understanding of consumer electronics products; candidates with a technical background or product-related experience are preferred.

2. Strong interest in the consumer electronics industry, with a proactive learning mindset and willingness to grow in a fast-paced business environment.

3. Excellent communication and stakeholder management skills, with the ability to translate complex information into clear and actionable insights.

4. Strong analytical and problem-solving skills, with attention to detail and a structured approach to work.

5. Proven project coordination and organizational skills, with the ability to manage multiple priorities and meet deadlines ...

6. Self-motivated, adaptable, and capable of working independently while collaborating effectively across functions.

Quyền lợi

• Thưởng: Attractive salary + 13th month salary, performance bonus, Social insurance and full salary (100%) paid during the probation period.
• Chăm sóc sức khoẻ: Participating in full insurance benefits (health insurance, social insurance, unemployment insurance), and Generali care insurance for employees.