Senior Marketing Specialist (Temp 6 Months)

1. Marketing Strategy & Planning

• Conduct in-depth market research, competitor benchmarking, and audience analysis to identify growth opportunities.

• Contribute to annual and quarterly marketing strategy aligned with business objectives.

• Translate strategy into structured workplans with clear milestones, KPIs, and resource allocation.

• Provide recommendations to strengthen OnPoint’s leadership positioning within Vietnam’s e-commerce ecosystem.

• Continuously monitor industry trends, digital innovations, and...

Yêu cầu công việc

• Bachelor’s degree in Marketing, Business Administration, or related field.

• Minimum 3-4 years of experience in B2B Marketing or Growth Marketing roles.

• Proven experience leading cross-functional marketing projects (website, branding, integrated campaigns).

• Strong understanding of full-funnel B2B marketing, from acquisition to lead nurturing and conversion.

• Solid knowledge of owned & paid digital channels (Website, LinkedIn, Meta, TikTok, YouTube).

• Strong project...