Senior Brand Manager/Brand Manager (Hàng Tiêu Hóa)

• Effectively manage marketing, advertising and promotional activities of the product to achieve sales and long-term business objectives including revenue, sales, profit and market share targets.
• Monitor and manage marketing activities within budget constraints and understand the fundamental aspects of financial performance. Identify trends and draw appropriate insight from all data.
• Understand market research design and implications for the therapeutic area. Identify, seek and design approaches to research based on the hypotheses and theoretical constructs. Interpret research findings and draw appropriate insight based on the results.
• Identify, analyze and translate product, brand, customer, consumer, and competitive information into marketing plans. Ensure all stakeholders understand and are aligned with and accountable according to the target strategic plan.
• Keep abreast of the market dynamics, competitors, products, disease state, therapeutic area, and current trends, and use this information to create compelling messages for the target audience. Understand the healthcare business environment, payer landscape, distribution channels and pricing strategies.
• Develop annual brand plan, which includes marketing, objectives, strategies, advertising and promotion and execute timely corrective measures.
• Prepare budgets, reports and forecasts in a timely manner.
• Participate in annual budget Plan/Update cycle.
• Achieve forecast accuracy and new product launch KPI targets.
• Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Policies and Safety procedures.
• Review compliance and suggestions relating to assigned products and develop action plans to address them.
• Support business Excellence recertification and sustain business excellence standards.
• Effectively communicate with cross-functional teams, upwards and downwards.

Yêu cầu ứng viên

At least 7 year of proven experience (for Brand Manager level) in a large, fully integrated local or multinational pharmaceutical or healthcare company, holding a leadership role on strategic planning to execution.

• Good English.
• Proficient in verbal and written communication.
• STRATEGIC AND LOGICAL THINKING IS THE MUST.
• A full-time team player who possesses strong business acumen and interpersonal skills.
• Possess good organization, planning, problem analysis and problem solving skills.
• Bachelor's degree in Pharmacy or related field is required.
• Graduate from reputable universities are preferred.

Quyền lợi được hưởng

• Base salary: Attractive
• Allowance
• 13th month salary