Regional Activation Assistant Manager (Central Region)

Work location: Binh Dinh, Quang Ngai, Gia Lai, Kon Tum

Job purpose:

To plan, execute, and evaluate impactful trade activation programs within assigned regions, driving sales growth, enhancing brand presence, and optimizing ROI, while ensuring alignment with regional sales strategies and company objectives.

Job Description:

1. Regional Activation Planning & Execution • Develop and gain approval for regional activation and promotion plans, aligning with brand strategy and sales targets.

• Lead the flawless execution of in-store activations and promotional campaigns, ensuring on-time delivery and adherence to quality standards.

• Coordinate closely with Regional Trade Manager, Sales team, Trade team & Brand team and Agencies to optimize program implementation.

• Develop and allocate supporting POSM materials to amplify campaign impact.

2. Performance Monitoring & Analysis

• Conduct rigorous post-activity analysis to measure campaign effectiveness, including sales volume, market share, and ROI

• Analyze market data, competitor activities, and consumer feedback to identify trends and improvement opportunities. • Develop and deliver timely performance reports, providing actionable insights and recommendations for program adjustments

• Track KPIs against targets and ensure alignment with regional sales goals.

3. Commercial team collaboration

• Provide necessary support tools, training, and materials for the sales team for effective campaign implementation.

• Address inquiries and provide timely support to the sales team during activation execution. • Foster strong collaboration with internal & external stakeholders to achieve shared objectives.

• Ensure execution framework: Right outlet selection – right activity – right target setting – right execution.

4. Budget management & compliance

• Manage campaign budgets effectively, ensuring activities are implemented within approved limits.

• Monitor agency and supplier performance to ensure cost-effectiveness and adherence to quality standards.• Evaluate the cost-effectiveness of activities.

Yêu cầu công việc

• University degree in Business Administration, Economics, Marketing, or related field.

• 3-4 years of relevant experience in Trade Marketing within the F&B/FMCG industry.

• Strong understanding of regional market dynamics and consumer behavior.

• Proven ability to plan, execute, and evaluate trade activation programs.

• Excellent analytical, problem-solving, and decision-making skills.

• Strong communication, negotiation, and presentation skills.

• Proficiency in Microsoft Office and data analysis tools.

• Ability to travel frequently within assigned regions.

• Intermediate in English

• Logical thinking and problem-solving skills.

• Proactive, creative, and highly responsible, strong collaboration and teamwork skills.

Quyền lợi

• Chăm sóc sức khoẻ: Private health insurance for employee and dependents
• Nghỉ phép có lương: 12 days of annual leave
• Căn-tin: Canteen