Performance Marketing Executive

Cốc Cốc is expanding into the EdTech space with innovative AI-powered products. We are looking for a data-driven and growth - oriented
Performance Marketing Executive to drive user acquisition, optimize marketing campaigns, and accelerate the growth of our educational products.
As a
Performance Marketing Executive for Team EdTech, you will plan, execute, and optimize multi-channel performance marketing campaigns while leveraging data and insights to maximize campaign effectiveness and business growth.
JOB DESCRIPTION
Campaign Management & Optimization
Set up and manage advertising campaigns on Facebook Ads, TikTok Ads, and Google Ads.
Monitor and optimize campaign performance based on key metrics such as CPM, CTR, CPC,   CPA, and ROAS.
Manage advertising budgets to ensure efficient spending and performance.
Conduct A/B testing on targeting, campaign structure, and creatives to improve results.
Data Analysis & Reporting
Track and analyze campaign performance data
Prepare regular reports and propose optimization or scaling strategies
Ensure conversion tracking systems operate accurately.
Cross-team Collaboration
Work closely with the Content and Design teams to develop effective ad creatives.
Required qualifications:
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
1–2 years of experience in Performance Marketing / Paid Ads (Meta Ads, TikTok Ads, Google Ads)
Strong analytical skills and a data-driven mindset.
Able to use Google Analytics (GA), Meta Ads Manager to track and report.
Preferred qualifications:
Experience running ads for Mobile Apps, Edtech, or E-commerce.
Good planning, researching skills.
Good presenting problems and verbal communication skills.
Good in English communication skills.
HIRING PROCESS:
Phone Screening > Home Assignment > Onsite Interview > Offering
Ngành nghề: Quảng cáo / Đối ngoại / Truyền Thông, Tiếp thị / Marketing
Kinh nghiệm: 2 Năm
Cấp bậc: Nhân viên
Hình thức: Nhân viên chính thức
Địa điểm: Hà Nội