Performance Content Executive

1. Strategy & Content Planning

• Collaborate closely with the Performance Lead/Manager to translate business objectives (Leads, Sales, Brand Share) into sharp content angles and core key messages for each course product line.
• Research parent/student insights and conduct competitor analysis to map out detailed content plans across the entire marketing funnel (Awareness -> Consideration -> Conversion).
• Propose overall concepts, messaging, and scripts for influencer bookings (KOL/KOC), workshops, webinars, and livestreams.
• Work closely with team members to execute projects and related tasks.

2. Execution & Creative Production Management

• Brainstorm, copywrite, and direct visuals for Performance Ads channels (Facebook Ads, TikTok Ads, Google Search/Display).
• Write highly detailed briefs (Key messages, angles, formats) for KOLs/KOCs and closely control output quality to optimize conversion efficiency.
• Optimize copy and content structure for Landing Pages and Product Pages to boost Conversion Rates (CR).
• Script and direct short-form video production based on strong user insights: UGC, student testimonials, course reviews, and seeding scripts.

3. Measurement, Data Analysis & Optimization

• Track, interpret, and take accountability for content performance through core metrics: CTR, CVR, CPL (Cost per Lead), alongside engagement metrics (Reach, Views, Retention Rate).
• Proactively execute A/B testing for new content angles based on daily/weekly data reports.
• Initiate and implement content optimization plans to minimize costs and maximize conversion rates based on hard data.

4. Reporting & System Development

• Deliver regular content performance reports to the direct manager.
• Standardize and build a content asset library (sample briefs, winning script formulas, creative guidelines) to prepare for process packaging and team scaling.

Yêu cầu ứng viên

Required skills: 

• Experience: 2 - 4 years of full-time experience in Content Marketing, with at least 1 - 2 years specialized in Content Performance / Creative Ads. Experience in Education (EdTech, English/IELTS training centers, online courses) or high-ticket services is highly preferred.
• End-to-End Ownership: Ability to drive the entire process from planning and execution to performance measurement.
• Performance & Data-driven Mindset: Deep understanding of marketing funnels and conversion ads; habit of working with and optimizing content based on metrics (CTR, CVR, CPL).
• Target Audience Insight: Deep understanding of the psychology, behaviors, decision-making journeys of customers.

HIRING PROCESS:

Phone Screening > Home Assignment > Onsite Interview > Offering

Quyền lợi được hưởng

WHY YOU'LL LOVE WORKING FOR CỐC CỐC:

Few countries have local challenges in search and browser space. Vietnam is one of those countries thanks to Cốc Cốc. There are a lot of challenges in competing against dominant global players, but also lots of rewards when we succeed.

Professional growth:

• What we are doing is difficult. This is why there are a lot of opportunities for you to learn and grow with support from a mix of the learning & development programs.
• You will work alongside talented team members who have a unique skill set and expertise in this market.
• Coc Coc is a Vietnamese company, but you will be working in an international environment with team members/partners/customers who are local and international.

Compensation and benefits:

• Attractive salary and bonus scheme with 13th month salary.
• Performance review twice/year.
• Special annual leave policy with a minimum of 20 days/year (including 1 day off on your birthday).
• Great Trade Union benefits for your important life events such as birthday, marriage, newborn child….
• Periodic medical checkup, Health Insurance & Health/Social Insurances.

Working environment:

• A culture of flexibility and responsibility, no dress code.
• Exciting internal events to help you understand the whole business and make you part of the Cốc Cốc family.
• Modern and cozy kitchens with plenty of snacks and coffee/tea bars every day, to make sure the energy level is high when you need it.
• There are many interesting hobby clubs to share your non-professional passions like English Club, Yoga, Football and many other clubs are forming.