Online Ads Specialist (Performance Marketing)

- Launch ad campaigns on Facebook, TikTok, Google, Zalo, and YouTube to drive target audiences.
- Optimize budgets for CPL, CPA, and ROAS using Google Analytics, Meta Pixel, and TikTok Pixel.
- Build marketing funnels and remarketing strategies to increase conversions.
- Analyze data, conduct A/B testing, and report insights to improve performance.
- Collaborate with other teams on engaging ad content for customers.
- Optimize landing pages for higher conversion rates.
- Stay updated on ad trends, algorithms.
Yêu cầu công việc
- 3+ years managing ad campaigns on Facebook, Google, TikTok, Zalo, or YouTube, preferably in education or e-commerce.
- Proficient in Facebook Ads Manager, Google Ads, TikTok Ads, Google Analytics, Google Tag Manager.
- Strong data analysis skills, with expertise in Excel, Google Sheets, and tracking tools.
- Creative ad content skills (e.g., compelling headlines, descriptions).
- Knowledge of A/B testing, bidding strategies, and digital marketing trends.
- Bachelor’s degree in Marketing or related field.
- Good English skills are a plus.
- Nice-to-have: Certifications (Google Ads, Facebook Blueprint).
Quyền lợi được hưởng
- Meal allowance, full work equipment provided.
- 12 days annual leave, salary reviews, and full insurance (BHYT, BHXH, BHTN).
- Bonuses for holidays, Tet, and 13th-month salary per regulations.
- Creative, supportive work environment.