
National Modern Trade Senior Manager
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Mô tả công việc
WHAT YOU WILL BE ACCOUNTABLE FOR:
• Define and lead nationwide Key Account (Modern Trade) strategy, covering convenience stores chains, local/ independent marts and airport vendors (e.g., Vasco, AVC), aligned with Trade Development priorities, brand portfolio direction and channel growth opportunities, including direct management of strategic negotiations, trading terms and business development plans.
• Drive end-to-end performance tracking, covering volume, share, pricing, visibility, portfolio and out-of-stock, ensuring timely communication on variances and corrective actions to both Key Accounts and internal stakeholders.
• Manage resources and budget effectively, ensuring disciplined investment, compliance with internal controls and continuous evaluation of return on investment, supported by account performance reviews, business cases and P&L forecasts.
• Translate strategy into execution by collaborating closely with regional sales teams, ensuring Key Account plans are executed on time, in full, with clear governance, communication and course correction where required.
• Strengthen commercial outcomes and team effectiveness through strong ownership, strategic analysis of competitor performance, new product launches and portfolio initiatives, while role modelling a balance between strategic negotiation and executional excellence.
Yêu cầu công việc
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
• Minimum 10 years of Key Account or Modern Trade experience, preferably within FMCG or MNC environments, with a bachelor’s degree in marketing, Business, Commercial or related fields.
• Strong understanding of Key Account/ Modern Trade management, including account strategy, trading terms, customer negotiation, activation planning and in-store execution.
• Proven ability to lead strategic negotiations with key customers, while ensuring executional excellence and delivering measurable business impact.
• Strong commercial acumen, with the ability to analyse volume, share, pricing, portfolio, availability, out-of-stock and competitor performance to identify growth opportunities.
• Strong cross-functional leadership and stakeholder management skills, with the ability to collaborate effectively with Regional teams, Distributors, Finance, Brand, Supply Chain and external customers.
• Proven leadership capability, including coaching, developing and engaging teams to deliver priorities on time and in full.
Quyền lợi
- Thưởng: 13th month Salary
Performance Bonus (1 to 4 months salary)
Wellbeing & Engagement Offer
Holiday & Tet Package - Chăm sóc sức khoẻ: Medical Insurance (1 nhân viên + 3 người thân trực tiếp)
- Nghỉ phép có lương: Annual leaves (17 ngày phép 1 năm)
Birthdate Leave
Christmas Leave
Volunteer Leave
Wellness Day-off (every 2 months)
Sick leave
Nhà tuyển dụng
BAT Vietnam · 📍 Hồ Chí Minh
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