Tuyển dụng Marketing Executive tại Hồ Chí Minh

As the primary marketing lead for the brand in Vietnam, this role oversees local market strategy, brand localization, official website projects, social media strategy, KOL/KOC management, PR & co-branding partnerships, and brand events. Strong independent execution capabilities are required.

Key Responsibilities

1. Market Strategy & Brand Localization

• Develop annual, quarterly, and monthly marketing plans for Vietnam aligned with business objectives.
• Design localized marketing campaigns tailored to Vietnamese consumer culture and market dynamics.
• Research consumer behavior, industry trends, seasonal festivals, viral topics, and competitor activities.
• Regularly analyze competitor pricing, promotional campaigns, social content, KOL/KOC tactics, and brand positioning.

2. Official Website Setup & Maintenance

• Lead the establishment of the official Vietnamese website, defining site architecture, content requirements, and launch timelines.
• Ensure content accuracy and manage ongoing updates for the Vietnamese website.
• Execute basic SEO, keyword planning, website traffic monitoring, and user behavior tracking.

3. Social Media Strategy & Daily Operations

• Formulate channel strategies for official social platforms including Zalo, Facebook, Instagram, and TikTok.
• Plan and schedule monthly content calendars.
• Produce Vietnamese copywriting, visual assets, and video content in compliance with brand guidelines.
• Manage community interactions, comments, and customer feedback.
• Monitor local viral topics, social trends, competitor campaigns, customer feedback, and brand sentiment.
• Analyze Reach, Engagement, Follower Growth, and Video Views metrics to drive continuous optimization.

4. Brand Campaigns & Event Planning

• Plan integrated online and offline marketing campaigns.
• Plan launch events, holiday campaigns, and promotional campaign schedules.
• Manage event budgets, timelines, materials, and on-site execution quality.
• Conduct post-event performance evaluations and present actionable improvements.

5. Marketing Performance & Reporting

• Track website traffic, social growth, engagement rates, video views, KOL/KOC outputs, and campaign performance.
• Monitor leads, conversions, campaign outcomes, marketing expenses, and ROI/ROAS where applicable.

Yêu cầu ứng viên

• Experience: 3+ years in brand marketing, digital marketing, or related fields.
• Market Knowledge: Deep understanding of the Vietnamese consumer market, culture, and local marketing ecosystem.
• Platform Expertise: Highly familiar with local channels including Zalo, Facebook, Instagram, and TikTok.
• KOL/KOC Management: Proven track record in collaborating with and managing KOLs/KOCs/Influencers.
• Campaign & Event Execution: Experience planning and executing integrated brand campaigns or physical events.
• Technical Concepts: Basic understanding of CMS, SEO, and website analytics tools.
• Skills: Excellent Vietnamese copywriting, communication, negotiation, and project management skills.
• Work Style: Ability to work independently in a lean team while managing multiple projects concurrently.

Quyền lợi được hưởng

• Flexible Working Hours: Enjoy a flexible work schedule that supports a healthy work-life balance.
• Dynamic Environment: Work in an energetic, creative, and fast-paced environment with a collaborative team.
• Early-Stage Growth & Impact: Join us early on and play a key role in shaping and growing the brand from the ground up.
• Sponsored Market Research Experience: Enjoy company-covered market research expenses to experience and analyze market trends firsthand.