Marketing Executive

THE ROLE

We are looking for a Marketing Executive to support and execute SOA's marketing strategy across all channels and business lines. This is a hands-on role for someone who is equally comfortable writing a LinkedIn post, briefing a designer, analysing a campaign's performance, and contributing to a lead generation strategy. You will work closely with the Marketing Director and collaborate across departments — Market Expansion, Sourcing, Corporate Services, M&A, and Digital Solutions — to ensure SOA's expertise is communicated clearly and consistently to the right audiences. This role covers both SOA's own brand and marketing support for client projects where relevant.

MAIN RESPONSIBILITIES

Brand & Collateral

• Ensure brand consistency across all materials — digital and print

• Brief and coordinate with designers to produce marketing assets: brochures, one-pagers, presentations, event materials, and social visuals

• Maintain and update SOA's core materials including the company profile, service brochures, and proposal templates

• Support localisation of content for different markets and audiences where needed

Content & Thought Leadership

• Write and edit content across formats — articles, case studies, LinkedIn posts, newsletters, email campaigns, brochures, and pitch decks

• Develop content that reflects SOA's expertise across market entry, supply chain, corporate services, M&A, and digital solutions

• Maintain a monthly editorial calendar aligned with business priorities and market trends

• Conduct interviews with internal experts to extract insights and turn them into publishable content

Digital Marketing & Social Media

• Manage SOA's LinkedIn company page and support executive personal branding for senior leadership

• Plan and publish content consistently across social platforms

• Monitor engagement, track performance, and adjust content strategy accordingly

• Support email marketing campaigns via Mailchimp — including list management, segmentation, campaign creation, and performance reporting

Lead Generation & Campaign Management

• Support inbound lead generation through content marketing and SEO

• Assist in planning and executing paid campaigns on LinkedIn, Meta, and Google

• Work with the team to develop lead magnets, landing pages, and nurture sequences that convert prospects into qualified leads

• Track and report on campaign performance, providing actionable recommendations

Events & Business Development Support

• Support preparation for trade shows, webinars, networking events, and client-facing presentations

• Coordinate event logistics, invitations, promotional materials, and post-event follow-up

• Work with the business development team to align marketing activity with pipeline priorities

Analytics & Reporting

• Track and report on key marketing metrics across channels — website traffic, social media performance, email open rates, campaign ROI

• Provide monthly performance summaries with clear insights and recommendations

• Use data to continuously improve content relevance, channel strategy, and audience targeting

Yêu cầu công việc

• Strong visual design skills

• Strong communication and negotiation skills, with the ability to build relationships with clients and internal teams.

• Self-motivated with a results-driven approach

• Aptitude in delivering attractive presentations

• Growth mindset – willing to take on challenges and grow with the company.

• Fluency in English (written and oral) is required. French is a big plus.

Quyền lợi

• Chăm sóc sức khoẻ: Full contribution on compulsory insurance; Bao Viet Healthcare; Elaborative annual health check
• Đào tạo: Dedicated development program: My Path to Growth
• Cơ hội du lịch: Yearly company trip; International business travel; Diverse activities (Yoga/English/French/Fair)
• Khác: We champion your growth, offering pathways to advance your career and celebrating your milestones along the way.
  Our benefits package is designed to support your well-being, ensuring you feel valued and part of a team that's always moving forward.
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