Key Account Manager (North & Central VN)

Key Responsibilities
Sales & Business Development
- Deliver sales revenue and growth targets across assigned key retail accounts.
- Develop and execute sales action plans to maximize sales performance.
- Identify growth opportunities by expanding store coverage, increasing product assortment, and growing sales per store.
- Build and maintain strong relationships with key customers to drive long-term business growth.
- Maintain and strengthen retail partnerships by driving commercial initiatives, promotional activities, and joint business plans to sustain sales growth and support successful contract renewals.
Sales Planning & Performance Management
- Forecast weekly sales volumes and coordinate demand planning to optimize sell-through.
- Manage product availability while keeping product waste and unsold inventory within budget.
- Monitor sales performance, analyze business trends, and recommend improvement actions.
Team Leadership
- Lead, coach, and develop the field sales team (PGs) to achieve sales and execution excellence.
- Plan and manage PG work schedules to ensure smooth daily operations, adequate store coverage, and effective execution of in-store activities.
- Train and onboard PGs within the assigned division, ensuring they have a thorough understanding of the company's products, quality standards, product handling requirements, and key characteristics of fresh produce.
- Monitor in-store merchandising, product visibility, and promotional compliance.
Account & Operations Management
- Coordinate closely with Supply Chain, and Operations to ensure timely order fulfillment and product availability.
- Resolve pre-sales and post-sales issues to maintain high customer satisfaction.
- Ensure smooth execution of promotions, product launches, and in-store activities.
Cross-functional Collaboration
- Work collaboratively with Sales, Marketing, Supply Chain, Production, QA, and other departments to achieve shared business objectives.
- Communicate effectively with internal stakeholders and customers to ensure alignment and efficient execution.
Yêu cầu công việc
Experience
- 3 years in B2B/Horeca/foodservice sales, with at least 1 year in a sales management or team-leading capacity.
- Proven track record of hitting or exceeding revenue targets in a target-driven, KPI-based sales environment.
- Established relationships with hotels, restaurant groups, or catering companies in Vietnam are a strong advantage.
- Background in fresh produce, perishables, FMCG, or food distribution preferred; experience handling supply variability or surplus stock is a plus.
Skills & Attributes
- Aggressive, self-driven hunter mentality — comfortable opening doors, negotiating hard, and closing new business without being told to.
- Strong commercial and analytical instincts: can read margin, pricing, and volume trade-offs quickly.
- Confident communicator and negotiator at all levels, from kitchen chefs to F&B directors and procurement leads.
- Resilient and adaptable under pressure, especially when managing fluctuating or time-sensitive supply.
- Willingness to travel extensively across Vietnam to build and manage the nationwide channel.
- Proficiency in Microsoft Office / reporting tools; comfortable working with sales and inventory data.
Education
- Bachelor's degree in Business, Sales, Marketing, Food Technology, or a related field.
- Background in fresh produce, perishables, FMCG, or food distribution preferred.
Quyền lợi được hưởng
Why Join DHF Platforms
- A genuine build-it role: shape a brand-new national channel from the ground up, with direct visibility to senior leadership.
- Competitive base salary plus commission.
- Clear career growth path: progress from Sales Executive to Sales Manager and beyond as the channel scales and you grow with it.
- Full statutory insurance, annual leave, 13th-month salary, and performance-based incentives.